The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 3,401–3,500 of 3,531
| Identifier | Kind | What it is | Claims |
|---|---|---|---|
| PTX0748 | exhibit | Fabrizio Angelini [angelini@google.com] Richard Barber [richardbarber@google.com] Nancy Yoo [nyoo@google.com]; Jerry Miller [geraldmi ller@google.com]; Christ ine Maddalena [maddalena@google | |
| PTX0751 | exhibit | NOTES: Unified 1st Price Auction Event (NYC} Date: April 18, 2019 Attendees: LINK Materials: LINK Recording: LINK Add any particular notes, questions, comments, and themes that come up in th | |
| PTX0754 | exhibit | no title in the scan | |
| PTX0758 | exhibit | James Avery uavery@adzerk.com] 4/25/2019 1:32:25 PM Sarah Sluis [sarah@adexchanger.com] Re: Question about your tweet :) Yeah, exactly. It is binary, either it wins or doesn't and you never | |
| PTX0759 | exhibit | Ad Network - organization that aggregates supply and matches it with demand from advertisers or agencies. Aggregates supply by either going direct to source (pubs) or buying via an exchange. | |
| PTX0762 | exhibit | Ali Nasiri Amini [amini@google.com] 5/11/2019 3:35:15 AM Sagnik Nandy [sagnik@google.com] Brad Bender [bradbender@google.com] Re : First-price & Removing pricing knobs | |
| PTX0763 | exhibit | Ali Nasiri Amini [amini@google.com] 5/11/2019 3:40:42 AM Payam Shodjai [pshodjai@google.com] Re: 1st Price Changes yes, that is fair. Please see the email that I just fwd to you. I can add y | |
| PTX0764 | exhibit | Sell side BFM Deck GTM/PSL talking points: • AMS talking points (Bonita) • EMEA briefing • APAC talki ng points • OPG talking points (Scott) GLOBAL NARRATIVE (Chris - black text to be spoken | |
| PTX0767 | exhibit | Business Forecast Meet' ng Sell-Side ugus 20th . 2018 Sell-Side revenue by inventory type - Recap Sell-side Display & Video monetization framework UGffln Accelln (Bemo ad semng dcoson ono,ne | |
| PTX0768 | exhibit | Rahu l Srinivasan [rahulsr@google.com] Adam Juda Uuda@google.com] Time for a quick chat? Rahu l Srinivasan - 2019 Ql - Feedback - Perf (l).pdf HiAdam, We met a couple of months ago to chat a | |
| PTX0784 | exhibit | Rahu l Srinivasan [rahulsr@google.com] Payam Shodjai [pshodjai@google.com]; Fwd: 1st Price Changes 6/10/2019 5:16:35 PM Uchechi Okereke [uchechi@google.com] +Uchechi Okereke -- please advise | |
| PTX0786 | exhibit | Integrating All Demand DRX Strat Paper Sam Cox, George Levitte, Haskell Garon, Jim Giles [presentation] Abstract: | |
| PTX0792 | exhibit | Programmatic Overview September 26, 2018 PTX0792 1:23-cv-00108 HIGHLY CONFIDENTIAL Agenda Evolutionof Digital Advertising • The process of advertising • The media landscape • Evolution of di | |
| PTX0794 | exhibit | Programmaelcls more than just RTB - "P1 og, amn,aoc:"Is the use ot lechnology lo automate n,edia buying. It's s1n1ple, eff1oent, cffecnve ma, kettng... and that's why everycne 1S talking abo | |
| PTX0797 | exhibit | lnstruction's In preparation for our strategic planning sessions on July 9th and 10th, we'd like each participant to complete the foHowing exercises This informaron will be lleveraged to for | |
| PTX0815 | exhibit | PRIVILEG·ED & CONFIDENTIAL Hi Sissie and S,agnik As part of the migration to AdX first-price auctions, we are giving up a si,g nificant advantage Google has retained over the past few years, | |
| PTX0816 | exhibit | Nitish Koru la [nitish@google.com] 8/12/2019 4:37:51 PM David Christian [dbc@google.com] Nitish Korula, 2019-08-1209 : 3 7 : 51 Dav id, just a heads-up: I have some concerns about the unifie | |
| PTX0819 | exhibit | no title in the scan | |
| PTX0832 | exhibit | Bidding Strategies & Auction Mechanisms gTrade AdX summit February 5, 2014 Discuss1onsabout Bernanke. mobile, CPM vs Revenue Consequences of changing auction mechanisms Impact of changing Ad | |
| PTX0835 | exhibit | 2018 AWBid Review AWBid / GTrade teams Sept 5 2018 Tobias Maurer. Santosh Cirupati Nirmal Jayaram Eu-Jin Goh AWBid Principles Expanding to ICM/Keyword Setting the right margins 08/29/2018 23 | |
| PTX0847 | exhibit | Display Ads Landscape (go/displayadslandscape) ' I I I I I G pogle Ad Manager (fka DRX) push send ad tag to publisher Publisher Ad Server DFP Other: OpenX , Freewheel DBM Other: The Trade De | |
| PTX0850 | exhibit | Five Rules of Thumb Words matter. Especially in antitrust law. Courts and regulators often focus on the intent behind a decision, and they typically determine that intent based on email, not | |
| PTX0851 | exhibit | no title in the scan | |
| PTX0857 | exhibit | AdX/AdMob first price bidder - for perf Back,ground Display advertising consiists of three major stakeholders:, seners (publishers such as NY Times), buyers (advertisers such as Pepsi Inc.), | |
| PTX0858 | exhibit | Demand elasticity on AdX web publishers ajaybangla@ , gTrade May 9, 2018 go/demandelasticity | |
| PTX0860 | exhibit | Poirot v2.0 ajaybangla@ Aug 2018 Poirot is a framework for bid shaving in non-second-price auction exchanges . It only applies to Fixed CPM DBM traffic. In this launch candidate, we incorpor | |
| PTX0864 | exhibit | Chris LaSala [chrisl@google.com] Jason Spero [jspero@google.com] Fwd: "Source" advertising consortium just you.... would love guidance on if/how I can be top of mind to Philipp when these qu | |
| PTX0882 | exhibit | INTERNAL ONLY: PRIVILEGED and CONFIDENTIAL Briefing: News Corp Unified Pricing Floors Discussion Sam Cox and Rahul Srinivasan are meeting with News Corp ·s global advertising leadership team | |
| PTX0884 | exhibit | Rahul Srinivasan [rahulsr@google.com] 10/23/2019 3:58:09 PM Chris Jenkins [chrisjenkins@google.com]; Uchechi Okereke [uchechi@google.com] Greg Bogumil [gbogumil@google.com]; Jerry Miller [ge | |
| PTX0897 | exhibit | no title in the scan | |
| PTX0904 | exhibit | no title in the scan | |
| PTX0911 | exhibit | no title in the scan | |
| PTX0925 | exhibit | Message Chris LaSala [chrisl@google.com] 2/4/2020 9:24:22 PM Jason Spero [jspero@google.com] Dan Taylor [dantaylor@google.com] Re: Ads Working Group - US Competition Investigations (PRIVILEG | |
| PTX0927 | exhibit | Chris LaSala [chrisl@google.com] 2/6/2020 1:34:43 PM Bonita Stewa rt [bonita@google.com]; Scott Sheffer [ssheffer@google.com]; Guy de Rocquigny [gdrocquigny@google.com]; Paul Coffey [pcoffey | |
| PTX0929 | exhibit | Casper Verhoofstad [cverhoofstad@google.com] 2/7/202011:39:49 AM Ehsan Maani [emaani@google.com]; Nirmal Jayaram [nirmaljayaram@google .com ] Yumin Guo [guoyumin @google.com]; Eli Ewi ng [ee | |
| PTX0933 | exhibit | no title in the scan | |
| PTX0939 | exhibit | Highly confidential, do not share outside of Ads Finance PTX0939 1:23-cv-00108 HIGHLY CONFIDENTIAL a crash course in ~5 to 7 minutes DVAA P&L trends, highlights and 2019+ priorities Pre-2015 | |
| PTX0945 | exhibit | AdX Direct Deprecation Plan Table of Contents Summary Current AdX Direct business Deprecation Plan Overview Detailed segmentation Announcement / comms Time line UI / Backend Changes Originat | |
| PTX0946 | exhibit | AY i Display Business Overview November 2020 I Sissie Hsiao Display Business Overview "Display" inciudes several product and businesses supporting the transacting of ads between publishers a | |
| PTX0949 | exhibit | no title in the scan | |
| PTX0953 | exhibit | GTM/PSL talking points: • AMS talking points (Bonita) • EMEA briefing • APAC talking points • OPG Talking points ( s cott) GLOBAL NARRATIVE (Chris - black text to be spoken, grey text as bac | |
| PTX0971 | exhibit | Privileged and confidential Reflects EU OC advice PRIVILEGED AND CONFIDENTIAL Reflects EU OC advice NEED TO KNOW BASIS ONLY - NOT FOR SHARING WIDELY Integrating Ad Manager into 3rd - Party A | |
| PTX0978 | exhibit | Business Forecast Meeting Sell- Side June 24th, 2019 Narrative Calendar Sell side BFM one sheeter Agenda Global Ads Performance Review To be updated by Sales Finance on NCJ11 30 t.. Search C | |
| PTX0992 | exhibit | no title in the scan | |
| PTX0993 | exhibit | no title in the scan | |
| PTX0997 | exhibit | Chi Hea Cho [chihea@google.com] Pstaff [pstaff@google.com]; adscom-staff [adscom-staff@google.com]; Ted Lazarus [tlazarus@google.com] Leslie Pitterson [lpitterson@google.com]; Ben Matthews [ | |
| PTX1014 | exhibit | Notes and Als AViD Review - OBB transparency Internal Only [Privileged and ConfidentialV ! Redacted - Privilege Assigned to Oliver Zee Notes and Als related to the AViD Review on Outcome Bas | |
| PTX1017 | exhibit | no title in the scan | |
| PTX1021 | exhibit | Privileged and confidential - please don't discuss anything in this doc extern ally w/o Product Vision for Auction Floors Author: Rahul Kooverjee Contributors: Ali RadhaEric CheungChristophe | |
| PTX1031 | exhibit | no title in the scan | |
| PTX1033 | exhibit | no title in the scan | |
| PTX1035 | exhibit | Today's focus: Results on Ad Manager Web inventory, sell-side and buy-side view covered separately (App performance reviewed earlier- changes deliver status-quo like outcomes at transition) | |
| PTX1040 | exhibit | Dynami c Sell-side Revshare on AdX Date: May 9, 2014 Authors: David Pal <dpal@google.com 1 Max Lin <whlin@google.com With inputs from jimgiles@, mpal@, nirmaljayaram@ go/adx-ss-revshare Trac | |
| PTX1092 | exhibit | STRICTLY CONF'IDENTIAL CONTAINS BUSINESS SECRETS Responses to Questions 1, 4-25, 28-36, and 39-52 of the Autorite de la Concurrence's, Request for Information dated 23 July 2019 Case No. 19/ | |
| PTX1093 | exhibit | STRICTLY CONFIDENTIAL CONTAINS BU SINESS SECRETS Responses to Questions 1, 4-25, 28-36, and 39-52 of the Autorite de la Concurrence's Request for Information dated 23 July 2019 Case No. 19/0 | |
| PTX1096 | exhibit | CONFIDENTIAL CONTAINS BUSINESS SECRETS SUBMITTED (12.12.22) - NO FURTHER CHANGES Case AT.40670 - Google - Adtech and Data-related practices Response of 12 December 2022 to the EC's RFI 10 da | |
| PTX1099 | exhibit | STRICTLY CONFIDENTIAL CONTAINS BUSINESS SECRETS Responses to the Autorite de la Concurrence's Request for lnformat:ion date d 10 October 2019 Case No. 19/0030F, 19/0056F :and 19/0 0571 F Th1 | |
| PTX1107 | exhibit | no title in the scan | |
| PTX1108 | exhibit | no title in the scan | |
| PTX1144 | exhibit | Compare Ad Manager, AdSense, and AdMob - Google Ad Manager Help Compare Ad Manager, AdSense, and AdMob Learn which Google publisher solution is right for your websites or apps Google Ad Mana | |
| PTX1231 | exhibit | Source: Googlle XP data 7) Notes: displays the number of advertisers with po.sitive in 2022.YouTube of spending on Ads | |
| PTX1232 | exhibit | HIGHLY CONFIDENTIAL Figure 36. Total advertiser spend on indirect open-web display advertising within Google Ads and DV360 (2022) = Total spend on Google Ads « Total spend on DV360 TOTNES EE | |
| PTX1235 | exhibit | HIGHLY CONFIDENTIAL Figure 38. Use of Google Ads and DV360 across Google Ads advertisers, by spending rank (2022) = Google Ads only = Google Ads and DV360 100% - ann 60% | mm | sie 20% : : 1 | |
| PTX1238A | exhibit | Figure 48. AdX and third-party ad exchanges' shares of worldwide indirect open-web display impressions among ad exchange (2022) Source: Google AdX data (DOJ RFP 53); Exchange panel (See Appe | |
| PTX1242 | exhibit | Figure 55. Worldwide open-web indirect display take rates for AdX and third-party exchanges (average), and AdX's worldwide indirect open-web display market share (2018-2022) - -Average 3P ex | |
| PTX1243A | exhibit | Figure 56. Google Ads has maintained a substantial share of worldwide Indirect open-web display impressions among advertiser ad networks (2018-2022) Google Source: Google Ads data (DOJ RFP 5 | |
| PTX1258 | exhibit | Figure 88. Summary of AdX's worldwide indirect open-web display shares among ad exchanges [1] AdX share (baseline) [2] AdX share (including DSP-to-PAS transactions) [3] AdX share (excluding | |
| PTX1259 | exhibit | Figure 89. Summary of AdX's US indirect open-web display shares among ad exchanges Metric [1] AdX share (baseline) [2] AdX share (including DSP-to-PAS transactions) [3] AdX share (excluding | |
| PTX1261A | exhibit | Figure 91 . AdX and third-party exchanges' shares of US indirect open -web display impressions among ad exchanges (2022) 100% 90% 80% Source: Google AdX data (DOJ RFP 53); Exchange panel (Se | |
| PTX1269A | exhibit | Figure 99. Google Ads has maintained a substantial share of US indirect open-web display impressions in the ad network market Google Ads 100% Source: Google Ads dala (DOJ RFP 54 ); data Note | |
| PTX1278A | exhibit | no title in the scan | |
| PTX1280A | exhibit | Figure 110. Summary of worldwide open-web indirect display take rates among ad exchanges Average take rate Exchange Notes: The take rates presented In this table are weighted averages in Jan | |
| PTX1292A | exhibit | no title in the scan | |
| PTX1294A | exhibit | no title in the scan | |
| PTX1302 | exhibit | Figure 132. AdX Direct's share of AdX worldwide indirect open-web display advertising revenue - - Non-DFP users ------------------------------------------------------------------------------ | |
| PTX1314 | exhibit | FIG RE 6: MONTHLY VOLUME OF IMPRESSIONS WON FOR ADX AND RIV AL EX CHA Month and Year Source: Aggregate Exchange-Level Panel. oles: AdX obse,vations associated with Open Bidding are not inclu | |
| PTX1333 | exhibit | TABLE 8: EFFECTS OF GOOGLE'S CONDUCT ON IMPRESSIONS OF RIVA L EXC HANGES Annual Effect on Impressions (in Last Look, Removal Impact, Ramp-up Deck, All AdX Percent of Rival Sell-Side DRS (Bas | |
| PTX1334 | exhibit | TABLE 9: EFFECTS OF GOOGLE'S COND UCT ON ADVERTISER SPEND OF RIVAL EXCHANGES Annual Effect on Gross Revenues (Ad Spend, in USD Millions) Experiment Last Look (Base Year = 2019) Last Look, Re | |
| PTX1335 | exhibit | TABLE 10: EFFECTS OF GOOGLE'S CONDUCT ON IMPRESSIO NS OF RIVAL EXCHAN GES - GAM JUNE 2023 ANALYSIS Annual Effect on Impressions (in Billions) Experiment Last Look (Base Year= 2019) Last Look | |
| PTX1336 | exhibit | HIGHLY CONFIDENTIAL TABLE 11: EFFECTS OF GOOGLE'S CONDUCT ON ADVERTISER SPEND OF RIVAL EXCHANGES - GAM JUNE 202 3 ANAL YSIS Annual Effect on Gross Revenues (Ad Spend, in USD Millions) [A] La | |
| PTX1362 | exhibit | no title in the scan | |
| PTX1373 | exhibit | FIGURE 12 : PROF. CHEVALIER 'S FULL-STACK TAKE RATE VS. AVE RAGE MONTHLY IMPRESSIONS BY PATHWAY, WORLDWIDE IMPRESSIONS Source: Brattle analysis of Chevalier Report. Full-Stack Revenue Shares | |
| PTX1385A | exhibit | Figure 14 Proportion of wor1dwide impressions transacted through AdX by cost type (2018-2022) Source: AdX/Open Bidding data (DOJ RFP 7). Notes: Sample includes indirect open-web display tran | |
| PTX1388A | exhibit | Figure 17. Google Ads maintained a substantial share of worldwide indirect open-web display impressions among all advertiser bidding tools (2018-2022) Source: Lee Initial Report backup mater | |
| PTX1389A | exhibit | HIGHLY CONFIDENTIAL Figure 18. Google and third-party bidding tools' shares of worldwide indirect open-web display impressions (2022) o 20% .,f! ~ 15% 10% 5% 0% Google Ads Source: Lee Initia | |
| PTX1392 | exhibit | no title in the scan | |
| PTX1393A | exhibit | Figure 26. Number of worldwide auctions won by the top 10 exchanges In GAM, with and without competition, June 28, 2023 ■ Auctions won with competition Source: GAM log-level data (DOJ RFP 50 | |
| PTX1395A | exhibit | Figure 28. Percent decrease In worldwide publisher payout if exchange was removed 30% Source: GAM log-level data (DOJ RFP 50 & 59), June 28, 2023. Notes: Values for include auctions won in G | |
| PTX1403A | exhibit | HIGHLY CONFIDENTIAL Figure 36. [J and Google Ads worldwide indirect open-web display impressions by ad exchange (2019-2022) Firm S impressions by exchange Google Ads impressions by exchange | |
| PTX1444A | exhibit | Figure 82. Percent drop in publisher payout from removing bidding tool, worldwide (June 28, 2023) 16% 14.1% Source: GAM log-level data (DOJ RFP 50 & 59), June 28, 2023. Notes: This figure is | |
| PTX1466 | exhibit | no title in the scan | |
| PTX1501 | exhibit | no title in the scan | |
| PTX1507 | exhibit | no title in the scan | |
| PTX1510 | exhibit | no title in the scan | |
| PTX1517 | exhibit | Rubicon's launching Yield Management that competes with both DFP &AdX 1. What has actually changed? AdX, Admeld. Pubmatic and Rubicon, any SSP has always recommended to let all demand source | |
| PTX1524 | exhibit | no title in the scan | |
| PTX1536 | exhibit | Swarna Kakodkar </O=THEFACEBOOK/OU=EXTERNAL (FYDI BOHF25SPDLT)/CN=RECIPI ENTS/CN=FAEE99E6878142ADAA1E75AF7389E037 Erwin Castellanos; Brian Boland ; Alvin Bowles; Rob Goldman; Brett Vogel; He | |
| PTX1539 | exhibit | Nitish Korula [nitish@google.com] 9/20/2016 1:44:41 AM Tobias Maurer [tmaurer@google.com] Woojin Kim [woojink@google.com]; Max Loubser [maxl@google.com]; Max Lin [whlin@google.com]; jimgiles | |
| PTX1540 | exhibit | HENRY CRUM . ASAF HOCHMAN 2 DI 6 CONFIDENTIAL TREATMENT REQUESTED BY FACEBOOK, INC AGENDA I. WHAT'S HEADER BIDDING Asaf CONFIDENTIAL TREATMENT REQUESTED BY FACEBOOK, INC CONFIDENTIAL TREATME | |
| PTX1543 | exhibit | no title in the scan |