PTX0939 Court exhibits
Highly confidential, do not share outside of Ads Finance PTX0939 1:23-cv-00108 HIGHLY CONFIDENTIAL a crash course in ~5 to 7 minutes DVAA P&L trends, highlights and 2019+ priorities Pre-2015: Revenue solves all problems! Ads Reve111.e Shift to Mobile going well in Search 2016-2017: Oh S, we spend how much on REWS??? 2018+: YOU get a P&L! And YOU get a P&L! D isplay & V ideo (ads), Apps and Analytics "Strengthen Google's Mission by efficiently connecting advertisers to users through great, accessible content." AKA " buying door" AKA ••front-end" AKA "advertiser view" DBM: Highly sophisticated,
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.