PTX0832 Court exhibits
Bidding Strategies & Auction Mechanisms gTrade AdX summit February 5, 2014 Discuss1onsabout Bernanke. mobile, CPM vs Revenue Consequences of changing auction mechanisms Impact of changing AdX margin from 20% to 10%/ 5% Impact of GDN's participation on AdX • Bernanke. Increase first bid, decrease second bid while retaining margin and maximizing GDN profiV revenue • Stats· +6.5% revenue +8.8% publisher payout, +8 8% matched quenes, neutral publisher CPM overall. Bernanke Performance • Good performance for sensitive publishers All but one pub see a revenue gain • We see a trade-off between pub re
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.