PTX1238A Court exhibits
Figure 48. AdX and third-party ad exchanges' shares of worldwide indirect open-web display impressions among ad exchange (2022) Source: Google AdX data (DOJ RFP 53); Exchange panel (See Appendix H.1.c). Notes: 2022 worldwide indirect open-web display impression market shares ror ad exchanges shown in Figure 47 (see table notes). In 2022, exchanges that did not produce data are estimated to represent 10% of woldwide indirect open-web display impressions. The largest of those exchanges, represented less than 5% of impressions through bidding tools that produced by-exchange data.
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