PTX1261A Court exhibits
Figure 91 . AdX and third-party exchanges' shares of US indirect open -web display impressions among ad exchanges (2022) 100% 90% 80% Source: Google AdX data (DOJ RFP 53); Exchange panel (See Appendix H.1.c). Notes: 2022 US indirect open-web display impression market shares for ad exchanges shown in Figure 90 (see table notes). In 2022. exchanges that did not produce data are estimated to represent 10% of US indirect open-web display impressions. provides only worldwide data; US impressions f o r are obtained by using the average ratio of US-to-worldwide impressions among other exchanges.
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