PTX1235 Court exhibits
HIGHLY CONFIDENTIAL Figure 38. Use of Google Ads and DV360 across Google Ads advertisers, by spending rank (2022) = Google Ads only = Google Ads and DV360 100% - ann 60% | mm | sie 20% : : 1-100 101-1,000 1,001-10,000 10,001-100,000 100,000+ Advertiser rank (by Google Ads spend) Source: Google XP data (DOJ RFP 7) Notes: Figure depicts the (unweighted) share of advertisers using Google Ads only or Google Ads and DV360 in 2022, among groups of advertisers ranked by amount of indirect open-web display spending on Google Ads in 2022. Limited to advertisers with any indirect open-web display spend
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.