PTX0759 Court exhibits
Ad Network - organization that aggregates supply and matches it with demand from advertisers or agencies. Aggregates supply by either going direct to source (pubs) or buying via an exchange. Charges for its services, commonly undisclosed and therefore no clear distinction between buy-side or sell-side fee structure. • FAN , Criteo, AdSense, AdMob, Oath, Taboola, Outbrain, Ad Colony, etc .. . • Networks develop business models that are viable however they aggregate inventory. Highest net revenue when sourcing their own supply and most likely either need to sacrifice gross or net revenue when us
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.