PTX1334 Court exhibits
TABLE 9: EFFECTS OF GOOGLE'S COND UCT ON ADVERTISER SPEND OF RIVAL EXCHANGES Annual Effect on Gross Revenues (Ad Spend, in USD Millions) Experiment Last Look (Base Year = 2019) Last Look, Removal Impact, Ramp-up Deck, All AdX Percent of Rival Sell-Side DRS (Base Year= 2018) Sell-Side DRS V2, Including Vl Effect, Holdback Release, 10% Percent of Rival Poirot (Base Year= 2018) Poirot Vl, Pre-Launch Workbook, DV360 on Rival Exchanges, Budget Adjusted Percent of Rival Poirot V2, Pre-Launch Doc, DV360 on Rival Exchanges, Budget Adjusted Percent of Rival UPR, Ramp-Up Deck, Top Rows, All AdX Percent
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.