The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 1–75 of 75
| Identifier | Kind | What it is |
|---|---|---|
| IAB-ABC-SpidersBots-BestPractices-2019 | standard | IAB/ABC International Spiders & Bots List The following “best practices” are to be used as a guide when implementing the IAB’s Spiders and Bots list. These are not requirements, but recommen |
| IAB-ABC-SpidersBots-BestPractices-2021 | standard | IAB/ABC International Spiders & Bots List The following “best practices” are to be used as a guide when implementing the IAB’s Spiders and Bots list. These are not requirements, but recommen |
| IAB-AdCOM-1.0 | standard | About the IAB Technology Lab Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technol |
| IAB-AdCOM-OMSDK-Support | standard | OpenRTB Advisory for Open Measurement SDK This document advises OpenRTB buy-side implementers (DSPs, buyers) how to read signals from sellers indicating the presence of IAB Tech Lab's new vi |
| IAB-Audience-Reach-Guidelines-2013 | standard | Audience Reach Measurement Guidelines Version 2.0 — Updated August 2013 Media Rating Council (MRC) Interactive Advertising Bureau (IAB) IAB Audience Reach Measurement Guidelines V2.0 — Updat |
| IAB-Click-Measurement-Guidelines-2009 | standard | Interactive Advertising Bureau Click Measurement Guidelines Version 1.0—Final Release May 12, 2009 IAB Click Measurement Guidelines Introduction These guidelines are meant to establish the m |
| IAB-MRAID-3.0 | standard | Mobile Rich Media Ad Interface Definition (MRAID) V ERSION 3.0 Mobile Rich Media Ad Interface Definition (MRAID) Version 3.0 MRAID Version 3.0 (MRAID 3.0) has important new features to impro |
| IAB-MRAID-3.0-BestPractices | standard | MRAID 3.0 Best Practices Guide June 21, 2018 Executive Summary MRAID, or “Mobile Rich Media Ad Interface Definitions,” is the common API (Application Programming Interface) for mobile rich m |
| IAB-MRC-Attention-Guidelines-2025 | standard | IAB and MRC Attention Measurement Guidelines FINAL Version 1.0 Published November 2025 IAB and MRC Attention Measurement Guidelines - Version 1.0 Introduction Consistent and accurate measur |
| IAB-MRC-Augmented-Reality-Guidelines-2024 | standard | Augmented Reality (AR) Advertising Measurement Guidelines 1.0 Augmented Reality (AR) Advertising Measurement Guidelines 1.0 The growing adoption of AR advertising lacks standardized measurem |
| IAB-MRC-Conduct-of-Ad-Verification-2012 | standard | Guidelines for the Conduct of Ad Verification February 14, 2012 Media Rating Council (MRC) Interactive Advertising Bureau (IAB) Guidelines for the Conduct of Ad Verification Final – Version |
| IAB-MRC-Desktop-Display-Impression-2017 | standard | Interactive Advertising Bureau Technology Laboratory Media Rating Council Desktop Display Impression Measurement Guidelines Version 7.1 MMTF Final Version 1.1 October 2017 |
| IAB-MRC-Digital-Video-Impression-2018 | standard | Interactive Advertising Bureau Technology Laboratory Media Rating Council Digital Video Impression Measurement Guidelines Formerly titled Broadband Video Commercial Measurement Guidelines Ve |
| IAB-MRC-Mobile-In-App-Measurement-2017 | standard | Interactive Advertising Bureau Technology Laboratory Mobile Marketing Association Media Rating Council Mobile Application Advertising Measurement Guidelines Version 3.0 MMTF Final Version 1. |
| IAB-MRC-Mobile-Web-Measurement-2017 | standard | Interactive Advertising Bureau Technology Laboratory Mobile Marketing Association Media Rating Council Mobile Web Advertising Measurement Guidelines Adapted from IAB (US) Impression Measurem |
| IAB-MRC-Retail-Media-Guidelines-2024 | standard | IAB/MRC Retail Media Measurement Guidelines UNDERSTANDINGMRC MRCMeasurement MEASUREMENTStandards STANDARDS AND BUSINESS REQUIREMENTS Understanding and Business Requirements for FORRetail RET |
| IAB-Measurement-Map-Video | standard | MEASUREMENT MAP: VIDEO INTRODUCTION Measurement is central to powering the digital advertising ecosystem. Measurement systems generate metrics that are currency for buying and selling advert |
| IAB-Native-Ads-1.2 | standard | The Native Ads sub-committee of the IAB OpenRTB Project assembled in May 2014 to develop a new supplementary API specification for companies interested in an open protocol for the automated |
| IAB-OM-JSClients | standard | This repository contains the client JavaScript code of Open Measurement SDK, also known as OM SDK JS. It has two primary components: OMID JS Verification Client (omid-verification-client-v1. |
| IAB-OMSDK-OMID-API-1.4 | standard | Open Measurement SDK OMID API Version 1.4 | October 2023 Executive Summary The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third party viewability and verifi |
| IAB-OMSDK-OMID-API-1.5 | standard | Open Measurement SDK OMID API Version 1.5 | June 2024 Executive Summary The Open Measurement Interface Definition (OMID) API is designed to facilitate third party viewability and verificatio |
| IAB-OMSDK-Onboarding-NativeApp-1.4 | standard | Open Measurement SDK Native-App Onboarding Guide for Integration Partners Version 1.4 | September 2022 copyright © 2022 IAB Technology Laboratory OM SDK Native-App Onboarding Guide |
| IAB-OMSDK-WebVideo-Onboarding | standard | Open Measurement SDK for Web Video Onboarding Guide for Integration Partners Version 1.5 | July 2024 copyright © 2024 IAB Technology Laboratory OM SDK for Web Video Integrator Onboarding Gui |
| IAB-OpenRTB-2.2.1 | standard | RTB Project OpenRTB API Specification Version 2.2.1 July 2016 Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specific |
| IAB-OpenRTB-2.3.1 | standard | RTB Project OpenRTB API Specification Version 2.3.1 November 2014 Revised June 2015 OpenRTB API Specification Version 2.3.1 Introduction The RTB Project, formerly known as the OpenRTB Consor |
| IAB-OpenRTB-2.4 | standard | RTB Project OpenRTB API Specification Version 2.4 FINAL DRAFT March 2016 OpenRTB API Specification Version 2.4 Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembl |
| IAB-OpenRTB-2.5 | standard | Real Time Bidding (RTB) Project OpenRTB API Specification Version 2.5 FINAL December 2016 © 2016 IAB Technology Laboratory OpenRTB API Specification Version 2.5 Introduction The RTB Project, |
| IAB-OpenRTB-2.6 | standard | About the IAB Tech Lab <a name="techlab"</a The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global ind |
| IAB-OpenRTB-2.6-Implementation | standard | no title in the scan |
| IAB-OpenRTB-2.6-PDF | standard | NEW FEATURES HAVE BEEN RELEASED. The latest version of the specification can be found in the 2.x GitHub repository located here: InteractiveAdvertisingBureau/openrtb2.x OpenRTB Version 2.6 R |
| IAB-OpenRTB-3.0 | standard | About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical |
| IAB-SafeFrame-1.1 | standard | SAFEFRAME V ERSION 1.1 D RAFT Released: August 2014 This document has been developed by the IAB Ad Technology Council The SafeFrame specification was created by a working group of volunteers |
| IAB-SafeFrame-2.0-Draft | standard | SafeFrame 2.0 Enabling safe, rich ad interaction without direct access to the webpage Draft for Public Comment: July 29, 2020 – September 28, 2020 (60 days) This document has been developed |
| IAB-SupplyChain-Object-1.0 | standard | As part of a broader effort to eliminate the ability to profit from invalid traffic, ad fraud, and counterfeit inventory in the open digital advertising ecosystem, the SupplyChain object ena |
| IAB-Taxonomy-Data-Transparency-2022 | standard | Taxonomy and Data Transparency Standards to Support Seller-defined Audience and Context Signaling Applying seller-defined audience and content taxonomy IDs and Data Transparency Standard met |
| IAB-VAST-3.0 | standard | VIDEO AD SERVING TEMPLATE (VAST) V ERSION 3.0 This document has been developed by the IAB Digital Video Committee The Video Ad Serving Template (VAST) specification was updated to version 3. |
| IAB-VAST-4.0 | standard | Video Ad Serving Template (VAST) V ERSION 4.0 R ELEASED J ANUARY 21, 2016 Corrections and clarifications (Section 7) added April 2016 This document has been developed by the IAB Digital Vide |
| IAB-VAST-4.1 | standard | Video Ad Serving Template (VAST) VERSION 4.1 Released November 2018 Please email video@iabtechlab.com with feedback or questions. This document is available online at Updated with fixes in D |
| IAB-VAST-4.2 | standard | Video Ad Serving Template (VAST) VERSION 4.2 Released June 2019 Updated October 2019 - Corrections & Clarifications (Ref Section 8) Please email video@iabtechlab.com with feedback or questio |
| IAB-VAST-4.3-MD | standard | 3 Updates](vast43) - Intended Audience - Resources for Digital In-Stream Video and Audio - 1. 8 Handling MediaFile Nodes During the Transition from VPAID - 2. 3 Interactive Linear Creative F |
| IAB-VAST-4.3-PDF | standard | Video Ad Serving Template (VAST) Released December 2022 his document is available online at https iabtechlab com audio-video tech-lab-digital-video-suite |
| IAB-VAST-4.4-Draft | standard | 4 Updates](vast44) - Intended Audience - Resources for Digital In-Stream Video and Audio - 1. 9 CTV Ad Portfolio Support - 2. 3 Interactive Linear Creative Files - 3. 3. 2 BlockedAdCategorie |
| IAB-VAST-4.x-Benefits | standard | VAST 4.x Benefits Overview Why you should include the latest version of VAST 4.x (Video Ad Serving Template) in your product roadmap March 2020 |
| IAB-VAST-CTV-Addendum-2024 | standard | VAST CTV Addendum 2024 Released July 2024 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory VAST CTV Addendum 2 |
| IAB-VMAP-1.0 | standard | VIDEO MULTIPLE AD PLAYLIST (VMAP) V ERSION 1.0 Video Multiple Ad Playlist (VMAP) - Version 1.0 This document has been developed by the IAB Digital Video Committee The Video Multiple Ad Playl |
| IAB-VPAID-2.0 | standard | Video Player-Ad Interface Definition (VPAID) - Version 2.0 VIDEO PLAYER-AD INTERFACE DEFINITION (VPAID) V ERSION 2.0 th © 2012 Interactive Advertising Bureau Video Player-Ad Interface Defini |
| IAB-ads-txt-1.0.3 | standard | ads.txt Specification Version 1.0.3 Released March 2021 Please email openRTB@iabtechlab.com or support@iabtechlab.com with feedback or questions. This document is available online at © IAB T |
| IAB-ads-txt-1.1 | standard | ads.txt Version 1.1 Released August 2022 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory About ads.txt The ad |
| IAB-ads-txt-1.1-ImplGuide | standard | ads.txt Implementation Guide Released August 2022 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory ads.txt 1.1 |
| IAB-app-ads-txt-1.0 | standard | IAB Tech Lab Authorized Sellers for Apps (app-ads.txt) Final specification version 1.0 March 2019 About ads.txt and app-ads.txt The ads.txt specification was developed in the spring of 2017, |
| IAB-sellers-json-1.0 | standard | Abstract As part of a broader effort to eliminate the ability to profit from counterfeit inventory in the open digital advertising ecosystem, Sellers.json provides a mechanism to enable buye |
| MRC-AI-Use-Guidance-2026 | standard | MRC Guidance on Existing Standards for AI Use in Media Measurement Introduction The Media Rating Council (MRC), in its ongoing effort to develop standards for media measurement, has begun an |
| MRC-Ad-Verification-Supplement-Brand-Safety-2018 | standard | MRC Supplement to IAB Guidelines for the Conduct of Ad Verification: Enhanced Content Level Context and Brand Safety September 2018 FINAL Sponsoring associations: Media Rating Council (MRC) |
| MRC-Auction-Transparency-Standards-2026 | standard | MRC Digital Advertising Auction Transparency Standards January 2026 FINAL DRAFT Steer Team associations: Media Rating Council (MRC) Omnicom (Steer Team Lead) Association of National Advertis |
| MRC-Cross-Media-Phase1-Video-2019 | standard | MRC Cross-Media Audience Measurement Standards (Phase I Video) September 2019 Final Sponsoring associations: Media Rating Council (MRC) American Association of Advertising Agencies 4A’s Asso |
| MRC-Data-Integration-Guidelines | standard | no title in the scan |
| MRC-Digital-Audience-Based-Standards-2017 | standard | MRC Digital Audience-Based Measurement Standards December 2017 Final Version 1.0 Sponsoring associations: Media Rating Council (MRC) Interactive Advertising Bureau (IAB) |
| MRC-Digital-Audio-Standards-2018 | standard | Digital Audio Measurement Standards Final Version 1.0 January 2018 Media Rating Council (MRC) Interactive Advertising Bureau (IAB) Radio Advertising Bureau (RAB) NAB Committee on Local Radio |
| MRC-Digital-Place-Based-Standards-2017 | standard | Digital Place-Based Audience Measurement Standards March 15, 2017 Version 1.0 (Final) Sponsoring Association: Media Rating Council (MRC) Digital Place-Based Audience Measurement Standards Ve |
| MRC-IVT-Addendum-2015-v1.0 | standard | Invalid Traffic Detection and Filtration Guidelines Addendum October 15, 2015 – FINAL (Version 1.0) Invalid Traffic Detection and Filtration Guidelines Addendum FINAL (Version 1.0) October 1 |
| MRC-IVT-Addendum-2020 | standard | Invalid Traffic Detection and Filtration Standards Addendum June 2020 – Update (Final) Invalid Traffic Detection and Filtration Standards Addendum Overview................................... |
| MRC-IVT-Interim-Updates-2024 | standard | Originally Authored January 2024 Published Final April 24, 2024 To: Digital Measurement Vendors Subject to MRC Audit From: George Ivie, Laris Oliveri and Ron Pinelli Re: |
| MRC-In-Game-Advertising-Guidelines-2022 | standard | Intrinsic In-Game Advertising Measurement Guidelines 2.0 Initially released September 2009 Updated August 2022 In-Game Advertising Measurement Guidelines 2.0 – August 2022 These Guidelines h |
| MRC-Location-Based-Advertising-2017 | standard | MRC Location-Based Advertising Measurement Guidelines March 2017 Final Version 1.0 Sponsoring associations: Media Rating Council (MRC) Interactive Advertising Bureau (IAB) Mobile Marketing A |
| MRC-Minimum-Standards-2011 | standard | Minimum Standards For Media Rating Research Media Rating Council, Inc. © Copyright Media Rating Council, Inc. All rights reserved. Introduction The Media Rating Council, Inc. (MRC) believes |
| MRC-Mobile-Viewable-Impression-2016 | standard | MRC Mobile Viewable Ad Impression Measurement Guidelines Final Version – June 28, 2016 Introduction The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is |
| MRC-OOH-Standards-Phase1-2-2025 | standard | OOH Measurement Standards – Phase 1 & 2 Combined MRC Out-of-Home Measurement Standards Phase 1 & 2 Combined Final – December 2025 Sponsoring Association: Media Rating Council (MRC) RC Out-of |
| MRC-Outcomes-Data-Quality-Standards-2022 | standard | MRC Outcomes and Data Quality Standards September 2022 Final Sponsoring associations: Media Rating Council (MRC) Association of National Advertisers (ANA) American Association of Advertising |
| MRC-RPD-Data-Guidelines-2012 | standard | Multi-‐Channel Digital Video Data Capture, Accumulation and Processing Guidelines June 1, 2012 (Published on the Media Rating Council Website) |
| MRC-SSAI-OTT-Guidance-2021 | standard | Server-side Ad Insertion and OTT Guidance Server-Side Ad Insertion and OTT Guidance August 2021 – FINAL © Copyright Media Rating Council, Inc. All rights reserved Server-side Ad Insertion an |
| MRC-Social-Media-Guidelines-2015 | standard | MRC Social Media Measurement Guidelines November 2, 2015 version 1.0 - Final Key Sponsoring Associations: American Association of Advertising Agencies (4A’s) Interactive Advertising Bureau ( |
| MRC-Standard-Setting-Participation-Policy | standard | MRC Standard Setting Process Participation Policy 1. Purpose The purpose of the MRC Standard Setting Process Participation Policy is to establish the formal framework regarding the acceptanc |
| MRC-Standards-for-Monitoring-Services-2011 | standard | Minimum Standards For Media Rating Research: Modified for Application to Media Monitoring Services Media Rating Council, Inc. © Copyright Media Rating Council, Inc. All rights reserved. |
| MRC-Viewable-Impression-2014-v1.0 | standard | MRC Viewable Ad Impression Measurement Guidelines Prepared in collaboration with IAB Emerging Innovations Task Force Version 1.0 (Final) – June 30, 2014 Introduction The Viewable Advertising |
| MRC-Viewable-Impression-Desktop-2015-v2.0 | standard | MRC Viewable Ad Impression Measurement Guidelines (Desktop) Originally Prepared in collaboration with IAB Emerging Innovations Task Force Version 2.0 (Final with 2015 additions) – August 18, |