PTX1035 Court exhibits
Today's focus: Results on Ad Manager Web inventory, sell-side and buy-side view covered separately (App performance reviewed earlier- changes deliver status-quo like outcomes at transition) ASK: Approval to col11)Iete 100% sell side transition to new auction model in 2 weeks -1.5% Google gross revenue; neutral Google net revenue; -1.4% publisher payment from Google; neutral publisher payment overall End-state: Simple unified auction w/ equal access across indirect demand in end state Ad Manager Unified Auction Best guaranteed line item - direct sales delivery Reserve price from direct demand U
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.