The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 1–100 of 290
| Identifier | Kind | What it is |
|---|---|---|
| CASE-CLOSING | exhibit | Plaintiffs’ Demonstrative U 1:23-cv-00108 Google Wants to Keep Its Monopolies Intact Q. You believe in the but-for world without anticompetitive conduct, Google would still have monopoly pow |
| CASE-CLOSING-ARGUMENT | exhibit | no title in the scan |
| CASE-COMPLAINT | exhibit | Case 1:23-cv-00108 Document 1 Filed 01/24/23 Page 1 of 153 PageID 1 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES OF AMERICA U.S. |
| CASE-GOOGLE-ORDER | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES, et al., Plaintiffs, Case No. 1:23-cv-108 (LMB/JFA) DEFENDANT GOOGLE LLC’S PROPOSED |
| CASE-OPENING | exhibit | “. . . Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display adverti |
| CASE-OPINION | exhibit | Document 1410 Filed 04/17/25 103681 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES OF AMERICA, et al., Plaintiffs, v. GOOGLE LLC, |
| CASE-PFJ-REVISED | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES, et al., Plaintiffs, v. GOOGLE LLC, Defendant. |
| CASE-POSTTRIAL-BRIEF | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division Table of Contents INTRODUCTION .................................................................. |
| CASE-REBUTTAL-CLOSING | exhibit | United States, et al. v. Google, LLC November 21, 2025 Plaintiffs’ Demonstrative V 1:23-cv-00108 Illegally Established Monopolies Should be Terminated “So the economics literature is very cl |
| CASE-REMEDIES-NOTICE | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA ALEXANDRIA DIVISION UNITED STATES, et al., Plaintiffs, |
| CASE-REMEDY-RESPONSE | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA ALEXANDRIA DIVISION UNITED STATES, et al., v. |
| DEMO-AC | exhibit | no title in the scan |
| DEMO-AD | exhibit | Last Look and Sell-Side Dynamic Revenue Share AdX Compares Highest Bid to Winning Header Bid Highest Net Bid Under Floor Price AdX Adjusts Revenue Share with DRS HIGHEST BID Highest Net Bid |
| DEMO-AG | exhibit | no title in the scan |
| DEMO-B | exhibit | no title in the scan |
| DEMO-C | exhibit | OIA roa lalau o-//a\e\\rsj(erclol-lmerolaa! G MARKETPLACE SUBSCRIBE NOW leader. {ob Q Search For & Place Classifieds e a e r One Month Free Tr Cyyaed rey Cyty A Natty Ce) srr va td Cts) tog |
| DEMO-F | exhibit | no title in the scan |
| DEMO-N | exhibit | Buyers (Advertisers) NUMBER & DIVERSITY Sellers (Publishers) NUMBER & DIVERSITY Impressions Ad Spend Queries Win Rate Indirect Network Effects Create Growth WELL-MATCHED IMPRESSIONS PUBLISHE |
| DEMO-Pa | exhibit | INTERACTIONS BETWEEN ADVERTISERS AND PUBLISHERS BY BIDDING TOOL SHARE OF ADVERTISER-PUBLISHER PAIRS 27% Exclu sively through Google Ads 2.3% Exclusively through other AdX buye rs 0.3% Exclus |
| DEMO-Ra | exhibit | GOOGLE ADS ON ADX AND ON THIRD PARTY EXCHANGES Bid sent to AdX $0.85 (20%) (15%) Advertiser Ads on AdX O spend win rate: 26% $1.00 Publisher yN BVA =a Pa bo) ot 2 el elle a= pAN DS payout Ad |
| DEMO-Sa | exhibit | PROPORTION OF WORLDWIDE IMPRESSIONS TRANSACTED THROUGH ADX BY COST TYPE (2018-2022) cpm CPC to CPM ™) cpato cpm CPMAV to CPM 80% a 70% 60% 50% 40% 30% 20% 10% 0% Firm RR Firm BB Firm U Firm |
| DEMO-U | exhibit | no title in the scan |
| DEMO-X | exhibit | ShearShare News Around The Web , ShearShare App Connects Salons and StyliSts Sovrce: T ODAY Show, 3rd Hour w ith Al • ShearShare: Taking Black Haircare Into The Source: The • Disrupting Busi |
| DEPO-LIPKOVITZ | exhibit | LE-4714 - Lipkovitz Day 1 DESIGNATION You understand you're under oath just as if you were in a courtroom with a judge and a Q. Okay. Is there any reason you can't give complete and accurate |
| DEPO-OKELLEY | exhibit | no title in the scan |
| DEPO-ROWLEY | exhibit | Rowley, Bryan 2021-07-22-Revised 8:16 please start by spelling your full name Q. And your title was strategic partner lead? A. Yes. Rowley, Bryan 2021-07-22-Revised responsibilities as strat |
| DTX0308 | exhibit | no title in the scan |
| DTX0312 | exhibit | Overall Pub Yield With DRS(v2) DRX jimgiles@, whlin@. sgilpin@. maxi@ Research renatoppl@, mirrokni@, nitish@ Executive Summary DRS consistently makes publishers more money +2 80 11ft In pub |
| DTX0365 | exhibit | Islam lsmailov </O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLT)/CN=RECIPI ENTS /CN=31C3A1D0FSF1458592567066876B24DD Francesca Pignataro; Christopher Hahn; Louise Watson; Henry Erskine Crum 12/7 |
| DTX0498 | exhibit | The principle behind placement optimization, illustrated in the graph below, is straightforward: This initial study was brand-focused and did not include Audience Network. With the additiona |
| DTX0712 | exhibit | Natively Produced PowerPoint of FBDOJ012408351 Web Analysis H1 Marketplace Review AG E N DA 1. FINANCIAL UPDATE Top down for Mobile Web and Desktop 2. MARKET SIZING Bottom up for Mobile Web |
| DTX0813 | exhibit | Nate Morgan </O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDI BOHF23SPDLT)/CN=RECI Pl ENTS/CN=4BA8C0B45D25431 F9EF338B2BC57341 FNATEMORGAN Sean Ryan Alvin Bowles; Andy Berman 10/9/2019 |
| DTX1126 | exhibit | Date/Time Sent : MODIFICATI()N DATE· File Naine : 8/11/2021 7:01 PM ReduceadXDynamicRevShare HoldbacktoS. docx Reduce AdX Dynamic Revshare Holdback to 5% Owners Links Summary Metrics and Ana |
| DTX1165 | exhibit | no title in the scan |
| DTX1490 | exhibit | Alejandro Borgia ~ 2022 Ads Safety Report Trai ng Agenda - Thursday, February 23, 2023 Review Key Messages for Ads Safety: o It is our responsibility to develop and enforce policies that hel |
| DTX1514 | exhibit | no title in the scan |
| DTX1883 | exhibit | no title in the scan |
| DTX1887 | exhibit | no title in the scan |
| PTX0014 | exhibit | Strategic Opportunities March 15, 2007 Click DoubleClick Overview Agenda • Corporate Overview • Core Businesses • Summary Financials Customer Value Chain Sell Side Product Suite Buy Side Pro |
| PTX0015 | exhibit | David Drummond <ddrummond@google.com on behalf of David Drummond Friday, March 23, 2007 9:56 PM googlebod@google.com Jason Harinstein; Matt Sucherman; Salman Ullah; Donald Harrison |
| PTX0022 | exhibit | no title in the scan |
| PTX0032 | exhibit | Joan Braddi <joan@google.com on behalf of Joan Braddi Wednesday, September 03, 2008 5::46 PM Susan Wojcicki RE: Display Strategy Status and Next Steps Neal: Thank you, for sending the notes |
| PTX0036 | exhibit | no title in the scan |
| PTX0041 | exhibit | Neal Mohan <nmohan@google.com on behalf of Neal Mohan Monday, March 23, 2009 6:17 PM Nikesh Arora Susan Wojcicki; Amy Lambert; Dennis Woodside; Henriq ue DE Castro Re. sale reductions . .H e |
| PTX0044 | exhibit | Neal Mohan [nrnohan@google.com] Scott Spencer [scottspencer@google.com] Joerg Heilig [jh@google.com]; Jeff Huber [jhuber@google.com]; Susan Wojcicki [susan@google.com] joerg's and scott's gr |
| PTX0046 | exhibit | Neal Mohan [nmohan@google .com] Jonathan Bellack [jbellack@google.com] Brad Bender [bradbender @google.com]; Ari Paparo [apaparo@google.com]; adsense-doubleclick-prn [adsensedoubleclick-pm@g |
| PTX0051 | exhibit | jagduggal@google.com Tuesday, April 06, 2010 11:06 PM susan@google.com OCQ Meeting Notes I've shared OCQ Meeting Notes Message from jagd uggal@google.com: My high level notes from the OCQ .. |
| PTX0056 | exhibit | Kento Sugiura <kentoz@google.com Chris LaSala <chrisl@googl,e.com Sent: Fri, 21 Jan 20 11i 12:49:30 -0800 Subject: FYI - Ad mediators and yield Imanagement AdX Competitive Review 8.23.10 v3 |
| PTX0058 | exhibit | no title in the scan |
| PTX0059 | exhibit | Neal Mohan [nrnohan@google.com] Barry Salzman [bsalzman@google.com] one other very very important reason to keep adx out of the buy side team is that would be a HUGE conflict perceptio·n in |
| PTX0060 | exhibit | no title in the scan |
| PTX0066 | exhibit | no title in the scan |
| PTX0085 | exhibit | Jonathan Bellack Libellack@google.com] Sent: 6/16/2011 4:07:30 PM Laurent Cordier [laurentc@google.com] To: YM plan docs Subject : Attachments : 100905c Yield Management v04.pptx Attached is |
| PTX0088 | exhibit | Septemb,e r 9, 2010· Strategy Sync: Attendees Neal, Joerg, Henrique, Jag, Bram Action Items • Look into Circu lar and coupon opportun ity • Set up Steering meeting with Phi llip Brittan to r |
| PTX0103 | exhibit | Message From: Sent: To: Subject : Woojin Kim [woojink@google.com] 7/26/2012 9:39:·22 PM Br ad Bender [bradbender@googie.com1] Fwd: adding tiers 7,8 inventory to AdX Brad - Did you know that |
| PTX0110 | exhibit | Display Strategy Working Document August 2012 ATTORNEY CLIENT PRJV1LEGED CONFIDENTIAL AU viewers of this doc are obliged to be aware of their responsibilities under Googfe's Insider Trading |
| PTX0112 | exhibit | (AdMeld and PubMatic) OC Sponsor: Susan Wojcicki and Jeff Huber Deal Sponsors: Neal Mohan and Joerg Heilig Corporate Development Dave Sobota Date: March 15, 2011 Google Confidential and Prop |
| PTX0113 | exhibit | Growing AdX Can Google double the inventory flowing to AdX? [Team: Scott Spencer, Drew Bradstock, Ari Feldman, Eya l Manor] Problem Statement: TL;DR: Google shou ld invest more in developmen |
| PTX0114 | exhibit | Marc.Theermann <theermann@googlle.com Scott Spencer <scott:spencer@google.com, Atul Bhandari <atul@google.com Mon, 10 Sep 2012 12,:52:08 -0400 Adx Mobile Stand Alone, Chris Chris LaSala <chr |
| PTX0116 | exhibit | Chris LaSala <chrisl@google.com Marc Theermann <theermann@google.com Wed, 12 Sep 2012 15:53:17 -0400 Fwd: Adx Mobile Stand Alone I'm confused by Atul's suggestion to get AdX YM to the DFP ac |
| PTX0118 | exhibit | Chris LaSala [chrisl@google.com] Marc Theermann [theermann@google.com] Matthew DelRe [mcdeire@google.com] Re : urgent input for bon ita meeting today I'd get specific and look at 2 or 3 exam |
| PTX0124 | exhibit | Scott Spencer [scottspencer@google.com) 1/30/2013 2:30:56 AM Kick Zandbergen [kick@google.com] Drew Bradstock [ d bradstock@google.com] Re: TMG, AdX, AFC and .....Rubicon Regarding the quest |
| PTX0128 | exhibit | Scott Spencer <scottspencer@google.com Martin Pal <mpal@google.com Fri, 22 Mar 2013 21:16:54 -0400 Re: AdX TOS effectively prohibits publisher from using an adserver? Eyal Manor <emanor@goog |
| PTX0132 | exhibit | CONFIDENTIAL NOTTO BE SHARED EXTERNALLY AdWords cross-exchange bidding This document is now outdated, please see go/awbid for updated awbid commercialization documents. SUMMARY: I. GDN needs |
| PTX0144 | exhibit | PDUE MONDAY, JULY 1@ 12:00PM ET Buy-Side - Publisher Display Summit Pre-Work Document (agenda} The Publisher Display Strategy Summit will be held in NYC on Jul 10-11, 2013. The focus areas f |
| PTX0174 | exhibit | Ci ' PubOshenand Platforms Solutions Innovations Big Rocks: DFP / AdX I Ad Mob April 3rd, 2014 INTERNAL: Google Confidential and Proprietalj, PTX0174 1:23-cv-00108 HIGHLY CONFIDENTIAL Struct |
| PTX0183 | exhibit | Scott Silver [ssilver@google.com] 6/12/2014 1:20:2 3 PM Eisar Lipkovitz [eisar@google.com] Oren Zamir [oren@google.com] Sridhar Ramaswamy [ramaswamy@google.com] Re : sllide deck on how DBM v |
| PTX0188 | exhibit | Ad Platforms Pricing Review July 8th, 2014 Back ups: - trix with all numbers - PPT charts/figures PTX0188 1:23-cv-00108 CONFIDENTIAL Overall volume and price trends Deep dive on each product |
| PTX0195 | exhibit | Message From: Sent: To : Subject: Chris Harris [ckharris,@google.com] 7/3 1/2014 1:14:.36 AM Eisar Lipkovitz [eisar@google.com} Fwd. Adding more buyers to the exchange FWIW....this is how Iw |
| PTX0198 | exhibit | Johan Land [johanland@google.com] 9/8/2014 5:02:21 PM Scott Spencer [scottspencer@google.com] Drew Bradstock [dbradstock@google.com] And even better stick is "AdWords + all AdX buyers" :) On |
| PTX0199 | exhibit | Cross-exchange buying for remarketing Tobias Maurer PTX0199 1:23-cv-00108 HIGHLY CONFIDENTIAL What is AWBid (AdWords Bidder)? (Cross-exchange buying for remarketing) Go gle Executive Summary |
| PTX0208 | exhibit | AdWords Cross-Exchange Buying (AWBid) Jul,y 2014 PTX0208 1:23-cv-00108 HIGHLY CONFIDENTIAL • AWBid Project Overview • Exchange Deal Overview • 8D Status • Product Status 3P Business Developm |
| PTX0209 | exhibit | no title in the scan |
| PTX0234 | exhibit | Drew Bradstock <dbradstock@google.com Jonathan Bellack [jbellack@google.com] Bryan Rowley <brow·ley@google.com, Jan Sehrt <sehrt@google.com Cyrille Berliat<cberliat@google.com. Alex Shellham |
| PTX0238 | exhibit | Jonathan Bellack [jbellack@google.com] 8/4/2015 4:01:14 PM Assaf Grabinsky [assafg@google.com] Nitish Korula [nitish@google.com]; Drew Bradstock [dbradstock@google.com]; Jim Giles [j imgiles |
| PTX0239 | exhibit | no title in the scan |
| PTX0254 | exhibit | Chris LaSala <chrisl@google.com Craig DiNatali <cdinatali@google.com Tue, 13 Oct 2015 08:13:58-0400 Re: The REAL Header Bidding Threat. .. browley <browley@google.com, Lisa Lehman <lisalehma |
| PTX0264 | exhibit | Eisar Lipkovitz (eisar@google.com] 11/10/2015 1:03:48 AM Woojin Kim [woojink@google.com]; Tobias Maurer [tmaurer@google.com]; Johan l and [johanland@google.com]; Nirmal Jayaram lnirmaljayara |
| PTX0275 | exhibit | Yield management overview, Jan 2016 Deliverable Tbd till we know more about our findings Potential forums: PMG weekly Scope All yield managem,ent (incl. header bidding) in all environments ( |
| PTX0278 | exhibit | GOAL Develop a buy/sell unbiased view of the potential impact for Google on GDN buying cross exchange in order to inform Performance & Programmatic GSL (Jason Spero) and PBS (Daniel Alegre |
| PTX0284 | exhibit | Message Woojin Kim [woojink@google.com] 1/8/2016 9:39:05 PM Scott Spencer [scottspencer@google.com] Jonathan Bellack [jbellack@googte.com); muret-staff@googl!e.com; Scott Sillve [ssilver@goo |
| PTX0285 | exhibit | no title in the scan |
| PTX0290 | exhibit | Jerome Grateau (jgrateau@google.com) Eisar Lipkovitz [e isar@google .com] Re: GDN/ Awbid |
| PTX0298 | exhibit | Nelson Hsu [nelsonchsu@goog le.com] 1/28/2016 12:42:48 AM Colin Goulding [cgoulding@google.com]; John Picardo [johnpicardo@google.com]; Sandeep Bhardwaj [sabhardwaj@google.com] Scott Sheffer |
| PTX0308 | exhibit | Re: Seeking approval for 90/10 Private Auction rev-share for Vox Media PS- In regards to a 90/ 10 rev share, I can't recommend this until we have some of their Rubicon data in-house. Lindsay |
| PTX0317 | exhibit | Jasper Seldin [jseldin@google.com] Pooja Ka poor [poojakapoor@google.com] Chris La Sa la [ch risl@google.com]; Dan Taylor [da ntayl or@google.com]; Bryan Rowl ey [browley@google.com]; Kriste |
| PTX0324 | exhibit | Impact of GDN not participating in AdX auctions Nirmal Jayaram Jan 2014 Auction simulations were performed to understand the impact of GDN not participating in AdX auctions. The impact is a |
| PTX0326 | exhibit | Notes / DRX Strategy & PRO Review (go/drx-spr-notes) Review Schedulle (go/drx-spr) Topic. Demand Syndication aka Project Jedi Presenter: glevitte Follow-ups Ask from JB: Measure efficacy of |
| PTX0330 | exhibit | Brad Bender [bradbender@googlle.com1] 4/7/2016 11:30:43 PM Woojin Kim [woojin k@google.com] Eisar lipkovitz [eisar@google.com1]; Paul Muret [muret@google.com1]; Scott Silver [ssilver@google. |
| PTX0333 | exhibit | Message Dan Taylor [dantaylor@google.com] 4/15/2016 11 :23·:19 AM Jason Spero [jspero@google.com,] Chris LaSala [chrisl@google.com] Fwd: PRIVILEGED: AWBid reviiew next week Wanted to flag so |
| PTX0363 | exhibit | Header Bidding adoption is growing quickly, expanding to more buying 1models Overall HB penetration continues to grow HB buying models are rapidly changing % of pubs with header tags on thei |
| PTX0367 | exhibit | Jonathan Bellack (jbellack@google.com] Paul Muret [m uret@google.com] Re: Header bidding wrapper Hi Paul. This thread is in active ideation mode so all kinds of ideas are flying around. Pers |
| PTX0373 | exhibit | no title in the scan |
| PTX0401 | exhibit | PTX0401 1:23-cv-00108 CONFIDENTIAL Executive Summary Goal for today • Present options for mitigating header bidding infrastructure across buy and sell Options for discussion are very aggress |
| PTX0402 | exhibit | Michael Hopkins <mhop@google.com Chris LaSala <chrisl@google.com, Eisar Lipkovitz <eisar@google.com Fri, 28 Oct 2016 16:57:12 +0000 Re: DVAA Sellside Review: Jedi++ Strategy Cc: Payam Shodja |
| PTX0403 | exhibit | no title in the scan |
| PTX0417 | exhibit | Jonathan Bellack [jbellack@google.com] 11/10/2016 4:59:59 PM Eisar Lipkovitz [eisar@google.com] Brad Bender [bradbender@google.com] Paul M uret [muret@googlle.com]; Joan Mccaffrey joanhunter |
| PTX0421 | exhibit | Michael Hopkins <mhop@google.com To: Aparna Pappu <apappu@,g oogle.com, Batool Ali <batool,@google.com, Bodhi Mukherjee <bodhi@google.com Elsar Lipkovitz <eisar@google.com·, Emil Ochotta <em |
| PTX0423 | exhibit | Nitish Korula [n itish@google.com] 11/14/2016 6:41:34 PM Nirmal Jayaram [nirmaljayaram@google.com]; Max Loubser [maxl@google.com]; David Goodman [davidgood ma n@google.com ] Eisar Lipkovitz |
| PTX0426 | exhibit | Jerome Grateau <jgrateau@google.com To: Aparna Pappu <apappu@google.com, Jonathan Bellack <jbellack@google.com, Tobias Maurer <tmaurer@google.com Subject: Re: Rubicon Cc: Gargi Sur <gargisur |