PTX0835 Court exhibits
2018 AWBid Review AWBid / GTrade teams Sept 5 2018 Tobias Maurer. Santosh Cirupati Nirmal Jayaram Eu-Jin Goh AWBid Principles Expanding to ICM/Keyword Setting the right margins 08/29/2018 23.30 16 Can we swap the order of discussion?Mergersfirst (for RMKT) then expansion to other targeting types (With even highermargins)? with mkt and 1an coupled though? Spam click rate comparable to AdX. Contracts have clawbeck provisions that we exercise monthly AWBid Principles 1. Seflside: Take higher margins on 3PE than AdX/AW 2. Buyside: Take higher margins on less competitive segments (e.g. interests/ke
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.