PTX1040 Court exhibits
Dynami c Sell-side Revshare on AdX Date: May 9, 2014 Authors: David Pal <dpal@google.com 1 Max Lin <whlin@google.com With inputs from jimgiles@, mpal@, nirmaljayaram@ go/adx-ss-revshare Tracking bug: b/14681323 Dynamic Sellside Revshare on AdX Goal Background AdX Auction with Dynamic Sell-side Revshare Cases Programmatic Reservation and Fixed CPM deals Self-bought Inventor y Passback Chains AdX Serving Changes Sell-side revshare AdX Simulation Reserve Price seen by AdX Buyers Launch Plan Throttling Measuring AdX margin Probabilistic Throttling Throttling on a per buyer basis Th rottling during
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.