PTX1395A Court exhibits
Figure 28. Percent decrease In worldwide publisher payout if exchange was removed 30% Source: GAM log-level data (DOJ RFP 50 & 59), June 28, 2023. Notes: Values for include auctions won in GAM through Open Bidding, but not any which may be under the advertiserdsp = "Reservation" category, such as Header Bidding. See Rgure 75 in Appendix B for a conservative version of this illustration, after attributing to each exchange all Reservation bids that mention it in the field targetedcustomcriteria. The figure also excludes auctions for which advertiserdsp takes value "HBYG" (Header Bidding Yield Gr
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