The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 3,301–3,400 of 3,531
| Identifier | Kind | What it is | Claims |
|---|---|---|---|
| PTX0116 | exhibit | Chris LaSala <chrisl@google.com Marc Theermann <theermann@google.com Wed, 12 Sep 2012 15:53:17 -0400 Fwd: Adx Mobile Stand Alone I'm confused by Atul's suggestion to get AdX YM to the DFP ac | |
| PTX0118 | exhibit | Chris LaSala [chrisl@google.com] Marc Theermann [theermann@google.com] Matthew DelRe [mcdeire@google.com] Re : urgent input for bon ita meeting today I'd get specific and look at 2 or 3 exam | |
| PTX0124 | exhibit | Scott Spencer [scottspencer@google.com) 1/30/2013 2:30:56 AM Kick Zandbergen [kick@google.com] Drew Bradstock [ d bradstock@google.com] Re: TMG, AdX, AFC and .....Rubicon Regarding the quest | |
| PTX0128 | exhibit | Scott Spencer <scottspencer@google.com Martin Pal <mpal@google.com Fri, 22 Mar 2013 21:16:54 -0400 Re: AdX TOS effectively prohibits publisher from using an adserver? Eyal Manor <emanor@goog | |
| PTX0132 | exhibit | CONFIDENTIAL NOTTO BE SHARED EXTERNALLY AdWords cross-exchange bidding This document is now outdated, please see go/awbid for updated awbid commercialization documents. SUMMARY: I. GDN needs | |
| PTX0144 | exhibit | PDUE MONDAY, JULY 1@ 12:00PM ET Buy-Side - Publisher Display Summit Pre-Work Document (agenda} The Publisher Display Strategy Summit will be held in NYC on Jul 10-11, 2013. The focus areas f | |
| PTX0174 | exhibit | Ci ' PubOshenand Platforms Solutions Innovations Big Rocks: DFP / AdX I Ad Mob April 3rd, 2014 INTERNAL: Google Confidential and Proprietalj, PTX0174 1:23-cv-00108 HIGHLY CONFIDENTIAL Struct | |
| PTX0183 | exhibit | Scott Silver [ssilver@google.com] 6/12/2014 1:20:2 3 PM Eisar Lipkovitz [eisar@google.com] Oren Zamir [oren@google.com] Sridhar Ramaswamy [ramaswamy@google.com] Re : sllide deck on how DBM v | |
| PTX0188 | exhibit | Ad Platforms Pricing Review July 8th, 2014 Back ups: - trix with all numbers - PPT charts/figures PTX0188 1:23-cv-00108 CONFIDENTIAL Overall volume and price trends Deep dive on each product | |
| PTX0195 | exhibit | Message From: Sent: To : Subject: Chris Harris [ckharris,@google.com] 7/3 1/2014 1:14:.36 AM Eisar Lipkovitz [eisar@google.com} Fwd. Adding more buyers to the exchange FWIW....this is how Iw | |
| PTX0198 | exhibit | Johan Land [johanland@google.com] 9/8/2014 5:02:21 PM Scott Spencer [scottspencer@google.com] Drew Bradstock [dbradstock@google.com] And even better stick is "AdWords + all AdX buyers" :) On | |
| PTX0199 | exhibit | Cross-exchange buying for remarketing Tobias Maurer PTX0199 1:23-cv-00108 HIGHLY CONFIDENTIAL What is AWBid (AdWords Bidder)? (Cross-exchange buying for remarketing) Go gle Executive Summary | |
| PTX0208 | exhibit | AdWords Cross-Exchange Buying (AWBid) Jul,y 2014 PTX0208 1:23-cv-00108 HIGHLY CONFIDENTIAL • AWBid Project Overview • Exchange Deal Overview • 8D Status • Product Status 3P Business Developm | |
| PTX0209 | exhibit | no title in the scan | |
| PTX0234 | exhibit | Drew Bradstock <dbradstock@google.com Jonathan Bellack [jbellack@google.com] Bryan Rowley <brow·ley@google.com, Jan Sehrt <sehrt@google.com Cyrille Berliat<cberliat@google.com. Alex Shellham | |
| PTX0238 | exhibit | Jonathan Bellack [jbellack@google.com] 8/4/2015 4:01:14 PM Assaf Grabinsky [assafg@google.com] Nitish Korula [nitish@google.com]; Drew Bradstock [dbradstock@google.com]; Jim Giles [j imgiles | |
| PTX0239 | exhibit | no title in the scan | |
| PTX0254 | exhibit | Chris LaSala <chrisl@google.com Craig DiNatali <cdinatali@google.com Tue, 13 Oct 2015 08:13:58-0400 Re: The REAL Header Bidding Threat. .. browley <browley@google.com, Lisa Lehman <lisalehma | |
| PTX0264 | exhibit | Eisar Lipkovitz (eisar@google.com] 11/10/2015 1:03:48 AM Woojin Kim [woojink@google.com]; Tobias Maurer [tmaurer@google.com]; Johan l and [johanland@google.com]; Nirmal Jayaram lnirmaljayara | |
| PTX0275 | exhibit | Yield management overview, Jan 2016 Deliverable Tbd till we know more about our findings Potential forums: PMG weekly Scope All yield managem,ent (incl. header bidding) in all environments ( | |
| PTX0278 | exhibit | GOAL Develop a buy/sell unbiased view of the potential impact for Google on GDN buying cross exchange in order to inform Performance & Programmatic GSL (Jason Spero) and PBS (Daniel Alegre | |
| PTX0284 | exhibit | Message Woojin Kim [woojink@google.com] 1/8/2016 9:39:05 PM Scott Spencer [scottspencer@google.com] Jonathan Bellack [jbellack@googte.com); muret-staff@googl!e.com; Scott Sillve [ssilver@goo | |
| PTX0285 | exhibit | no title in the scan | |
| PTX0290 | exhibit | Jerome Grateau (jgrateau@google.com) Eisar Lipkovitz [e isar@google .com] Re: GDN/ Awbid | |
| PTX0298 | exhibit | Nelson Hsu [nelsonchsu@goog le.com] 1/28/2016 12:42:48 AM Colin Goulding [cgoulding@google.com]; John Picardo [johnpicardo@google.com]; Sandeep Bhardwaj [sabhardwaj@google.com] Scott Sheffer | |
| PTX0308 | exhibit | Re: Seeking approval for 90/10 Private Auction rev-share for Vox Media PS- In regards to a 90/ 10 rev share, I can't recommend this until we have some of their Rubicon data in-house. Lindsay | |
| PTX0317 | exhibit | Jasper Seldin [jseldin@google.com] Pooja Ka poor [poojakapoor@google.com] Chris La Sa la [ch risl@google.com]; Dan Taylor [da ntayl or@google.com]; Bryan Rowl ey [browley@google.com]; Kriste | |
| PTX0324 | exhibit | Impact of GDN not participating in AdX auctions Nirmal Jayaram Jan 2014 Auction simulations were performed to understand the impact of GDN not participating in AdX auctions. The impact is a | |
| PTX0326 | exhibit | Notes / DRX Strategy & PRO Review (go/drx-spr-notes) Review Schedulle (go/drx-spr) Topic. Demand Syndication aka Project Jedi Presenter: glevitte Follow-ups Ask from JB: Measure efficacy of | |
| PTX0330 | exhibit | Brad Bender [bradbender@googlle.com1] 4/7/2016 11:30:43 PM Woojin Kim [woojin k@google.com] Eisar lipkovitz [eisar@google.com1]; Paul Muret [muret@google.com1]; Scott Silver [ssilver@google. | |
| PTX0333 | exhibit | Message Dan Taylor [dantaylor@google.com] 4/15/2016 11 :23·:19 AM Jason Spero [jspero@google.com,] Chris LaSala [chrisl@google.com] Fwd: PRIVILEGED: AWBid reviiew next week Wanted to flag so | |
| PTX0363 | exhibit | Header Bidding adoption is growing quickly, expanding to more buying 1models Overall HB penetration continues to grow HB buying models are rapidly changing % of pubs with header tags on thei | |
| PTX0367 | exhibit | Jonathan Bellack (jbellack@google.com] Paul Muret [m uret@google.com] Re: Header bidding wrapper Hi Paul. This thread is in active ideation mode so all kinds of ideas are flying around. Pers | |
| PTX0373 | exhibit | no title in the scan | |
| PTX0401 | exhibit | PTX0401 1:23-cv-00108 CONFIDENTIAL Executive Summary Goal for today • Present options for mitigating header bidding infrastructure across buy and sell Options for discussion are very aggress | |
| PTX0402 | exhibit | Michael Hopkins <mhop@google.com Chris LaSala <chrisl@google.com, Eisar Lipkovitz <eisar@google.com Fri, 28 Oct 2016 16:57:12 +0000 Re: DVAA Sellside Review: Jedi++ Strategy Cc: Payam Shodja | |
| PTX0403 | exhibit | no title in the scan | |
| PTX0417 | exhibit | Jonathan Bellack [jbellack@google.com] 11/10/2016 4:59:59 PM Eisar Lipkovitz [eisar@google.com] Brad Bender [bradbender@google.com] Paul M uret [muret@googlle.com]; Joan Mccaffrey joanhunter | |
| PTX0421 | exhibit | Michael Hopkins <mhop@google.com To: Aparna Pappu <apappu@,g oogle.com, Batool Ali <batool,@google.com, Bodhi Mukherjee <bodhi@google.com Elsar Lipkovitz <eisar@google.com·, Emil Ochotta <em | |
| PTX0423 | exhibit | Nitish Korula [n itish@google.com] 11/14/2016 6:41:34 PM Nirmal Jayaram [nirmaljayaram@google.com]; Max Loubser [maxl@google.com]; David Goodman [davidgood ma n@google.com ] Eisar Lipkovitz | |
| PTX0426 | exhibit | Jerome Grateau <jgrateau@google.com To: Aparna Pappu <apappu@google.com, Jonathan Bellack <jbellack@google.com, Tobias Maurer <tmaurer@google.com Subject: Re: Rubicon Cc: Gargi Sur <gargisur | |
| PTX0429 | exhibit | Proposal: Jedi No Last Look go/jedi-nolastlook gargisur@ on behalf of Jedi team 12/5/2016 In current Jedi auction AdX gets "last look", i.e. if AdX wins it pays the second highest price acro | |
| PTX0432 | exhibit | no title in the scan | |
| PTX0433 | exhibit | Chris LaSala <chrisl@google.com Jason Spero <jspero@google.com, Matthew Lawson <imatt@google.com Fri, 9 Dec 2016 09: 57::44 -0500 GSL Thoug hts for Sell-Side Marketing Support Kristen Heinz | |
| PTX0438 | exhibit | no title in the scan | |
| PTX0443 | exhibit | no title in the scan | |
| PTX0444 | exhibit | no title in the scan | |
| PTX0445 | exhibit | no title in the scan | |
| PTX0452 | exhibit | Keep Access by Slowing Header Bidding Growth Slow ADX cannibalization by HB and EB Access is the most important for Google. If we have to go anywhere, we would rather go from 20-5 than 20-0. | |
| PTX0453 | exhibit | no title in the scan | |
| PTX0460 | exhibit | Nitish Korula (nitish@google.com] Max Loubser (maxl@google.com] Fwd: Revenue and margin. | |
| PTX0468 | exhibit | Naoto Akiyama [naoto@google.com] Sh oho Kozawa [shoho@google, com] Sebastian Henrici [henrid@google.com]; Alok Verma [alokverma@·google.com], Bryan Rowley [browley@google.com1]; Chikako Naka | |
| PTX0469 | exhibit | Jerome Grateau [jgrateau@google.com] 2/14/2017 5:32:30 PM Chris LaSala [chrisl@google.comJ Nelson Hsu [nelsonchsu@google.com]; Jonathan Bellack [jbellack@google.com]; Andrey Donov [adonov@go | |
| PTX0470 | exhibit | Liz Toth <lizd@google.com CR-NetworksWest <cr-networkswest@google.com Tue, 14 Feb 2017 15:31 :59-0800 Re: [CR] Yahoo - Header Bidding Discussion - 2/8/17 Cc: Aparna Pappu <apappu@google.com, | |
| PTX0478 | exhibit | PTX0478 1:23-cv-00108 HIGHLY CONFIDENTIAL Exchange Bidding Product Update o o Market & Product Update Changes to EB Follow up on action items from meeting of November 10th, 2016 o o o Quanti | |
| PTX0485 | exhibit | Attorney Client Privileged - For Internal Discussions Only This doc is for disc ussion purposes and not 100% final product. Everyone has comment access, please contribute to the doc or conta | |
| PTX0499 | exhibit | PTX0499 1:23-cv-00108 Chris LaSala - \tick-44971778- 105\docs\chrisl\Chris LaSala\tick-44971778- docs- chrisl- 2 AdX OA revshare cut model1YLyt2bFu-BvJbzHcn1 uL2jilnlGf0IXbZ1YsCBnvHk.xlsx HI | |
| PTX0502 | exhibit | Alex Shellhammer <ashetlhammer@google.com Suzanne Blackburn <suzblackburn@google.com Fri, 31 Mar 2017 13:34:31 -0400 Re: EBDA update for print Jonathan BeUack <jbellack@google.com, Sam Cox < | |
| PTX0507 | exhibit | Why Are We Doing This? What If We Don't Do This? How It Works Customers OpenRTB Onboarding Flow Key Differences potential Issues Current Status Eng Rollout Plan Resources Google ATTORNEY-CUE | |
| PTX0518 | exhibit | no title in the scan | |
| PTX0520 | exhibit | Buy side perspective on Header bidding (HB) Ali Amini, Alok Agarwal Nirmal Jayaram, Tobias Maurer September, 2016 Summary This document is offers a GDN/ DBM buy-side perspectfve on Header Bi | |
| PTX0528 | exhibit | Proposal: Jedi No Last Look go-jedi-nolastlook gargisur@ on behalf or Jedi team 12/5/2016 In current Jedi auction AdX gets last look i e if AdX wins it pays the second highest price across a | |
| PTX0533 | exhibit | Marco Borla [marco@google.com] 7/7/2017 4:20:35 PM Dominic Tang (domtang@google.com]; Mica Ross [micaross@google.com]; Gabe Kronstadt [gabekronstadt@google.com]; Sapna Kapur [sapna@google.co | |
| PTX0534 | exhibit | Jim Giles <jimgiles@google.com Eisar Lipkovitz <eisar@google.com, Max Lin <whlin@google.com Fri, 21 Jul 2017 01:05:56 +0000 Re: Display RevForce Vivek Rao <vivekrao@google.com, Meg Davy <dav | |
| PTX0536 | exhibit | PTX0536 1:23-cv-00108 CONFIDENTIAL Recap options and proposed choices Follow up on action items from meeting of October 27th, 2016 Quantify margin change mpact (simulations+ sales input) Qua | |
| PTX0542 | exhibit | Jim Giles (jmgiles@google.com] 8/11/2017 4:52:34 PM Nitish Korula (nitish@google.com]; Rita Ren [rren@google.com] Martin Pal [mpal@google.com); Vahab Mirrokni [mirrokni@google.com]; Michael | |
| PTX0545 | exhibit | Nirmal Jayaram [nirmaljayaram@google.com] 8/20/2017 9:13:45 PM Eisar Lipkovitz [eisar@google.com] Deepti Bhatnagar [deeptib@google.com]; Vikram Thomas [vikthomas@google.com]; Oliver Zee [oze | |
| PTX0549 | exhibit | PBSx Discount Guidance adonov@, luisvilela@, ebrettler@, poojakapoor@ Sepletrber 2017 This document contains confidential information PTX0549 1:23-cv-00108 CONFIDENTIAL Share findings from 2 | |
| PTX0551 | exhibit | Donald Harrison [harrison@google.com] 9/5/2017 5:08:04 AM Michelle Sarlo Dauwalter [michellesarlo@google.com] Re: Thanks - and we're asking the wrong question | |
| PTX0553 | exhibit | Eisar Upkovitz [eisar@google.com] 9/13/2017 4:35:32 PM Apar na Pappu [apappu@google.com] Jim Giles Liimgiles@google.com]; Jonathan Bellack [jbellack@google.com]; Bahman Rabii [bahman@google. | |
| PTX0555 | exhibit | Ezra Brettler [ebrettler@google.com] 9/29/2017 11:10:24 PM Sierra Feitshans [sierraf@google.com] Gabe Kronstadt [gabekronstadt@google.com]; An drey Donov [adonov@google.com]; Jessica Mok umo | |
| PTX0562 | exhibit | Jim Giles <jimgiles@google.com Eisar Lipkovitz <eisar@google.com Sat, 4 Nov 2017 15:59:33 -0400 Re: Rubicon margins Cc: Jonathan Bellack <jbellack@google.com, Payam Shodjai <pshodjai@google. | |
| PTX0572 | exhibit | Chris LaSala[chrisl@google.com] 12/20/2017 3:42:34 PM Jim Giles [jimgiles@google.com] Thomas Schreiber [tschreiber@google.com]; Max Lin [whlin@google.com]; Nitish Korula [nitish@google.com]; | |
| PTX0578 | exhibit | no title in the scan | |
| PTX0579 | exhibit | no title in the scan | |
| PTX0580 | exhibit | no title in the scan | |
| PTX0587 | exhibit | no title in the scan | |
| PTX0588 | exhibit | Nirmal Jayaram [nirmaljayaram@google.com] 3/16/2018 6:20:16 PM Tobias Maurer [tmaurer@google.com] Paya m Shodjai [pshodjai@google.com] Re: Header Bidding Observatory/ Edition 3 | |
| PTX0604 | exhibit | For the past couple of decades, DFP has been the ad server of choice for pretty much all publishers for display. 90% market share As video emerged, DFP broadened its capabilities to support | |
| PTX0605 | exhibit | Jonathan Bellack [jbellack@google.com] 5/10/2018 9:28 :03 PM Aparna Pappu [apappu@google.com] Nirmal Jayaram [nirmaljayaram@google.com]; Carlos Kirjn er [kirjner@google.com J; Ajay Kumar Ban | |
| PTX0609 | exhibit | Martin Pal [mpal@google.com) 5/31/2018 1:58:05 PM Nitish Korula [nitish@google.com] Rahul Srinivasan [rahulsr@google.com); Sam Cox [samcox@google.com]; George Levitte [glevitte@google.com]; | |
| PTX0611 | exhibit | Agenda Objectives (focus is primarily DRX): • Update on Jedi progress after GA • Discuss strategy framework and some initial ideas for unified yield management Executive Summary: • EB perfor | |
| PTX0612 | exhibit | "Aparna Pappu (Google Docs)" <comments-noreply@docs.google.com chrisl@google.com ATTY CLIENT PRIVI. .. - tied back to the comment about revisi. .. Aparna Pappu replied to a comment in ATTY C | |
| PTX0613 | exhibit | Gabe Kronstadt <gabekronstadt@google.com Chris LaSala <chrisl@google.com Re: EB Cyrus Beagley <cbeagtey@google.com,Andrey Donov <adonov@googe.com, David G·oodman <davidgoodman@google.com Bry | |
| PTX0618 | exhibit | Aparna Pappu [apappu@google.com] Noam Wolf [nwolf@google.comj Jonathan Bellack ubellack@google.com]; Jim Giles Uimgiles@google.com J; Sissie Hsiao [sissie@google .com); Tim Taylor [timtaylor | |
| PTX0624 | exhibit | no title in the scan | |
| PTX0625 | exhibit | no title in the scan | |
| PTX0631 | exhibit | Michael Hopkins [mhop@google.com] Leah Caldarone [lcaldarone@google.com]; Noam Wolf [nwolf@google.com]; Marissa Pelltccia [pelliccia@google.com]; Suresh Kumar [sureshkm@google.com); Carlos K | |
| PTX0639 | exhibit | Jim Giles (GoogleDocs)[comments-norep[y@docs.google.com] 8/6/2018 11:37:59 AM chrisl@google.com SellSide Guiding ... - Just how much pressu re we are under? ... Jim Giles replied to a commen | |
| PTX0657 | exhibit | Sellside Monetization and Search Distribution QBR Q1 2018 Sellside progress against plan Revenue Summary Q1 Forecast vs. Plan Progress against 2018 OKRs Review of key sellside products Searc | |
| PTX0686 | exhibit | Overarching Buyside Strategy: Be the Decision Engine Android: Be the leading mobile OS DV3: Be the leading OS for large marketers — bade — Drive § DriveO&O +— = = een Bi a | 0&0 & network ce | |
| PTX0697 | exhibit | Dynamic Revenue Sharing (DRS) V2 Proposal mirrokni@, renatoppl@ in collaboration with whlin@, jimgiles@, nitish@, mpal@, gagangoel@ Background and Summary Dynamic revenue sharing (DRS) for D | |
| PTX0698 | exhibit | Sam Ternes [temes@google .com] 1/4/20191:40:56 PM Rahul Srinivasan [rahulsr@google.com] Melinda Guo [melindaguo@google.com]; Haskell Garon [hgaron@google.com); Tobias Maurer [tmaurer@google. | |
| PTX0699 | exhibit | Nitish Korula [nitish@google.com] 1/4/2019 4:12:42 PM Dan Taylor [dantaylor@google.com]; Rahul Srinivasan Irahulsr@google.com] Sam Ternes [temes@google .com]; Tobias Maurer [tmaurer@google.c | |
| PTX0705 | exhibit | Attorney-Client Privileged and Confidential Changes to Ad Manager auction ACM Review 2019-01-11 Executive Summary Objective: Seeking approval to launch auction changes In July w/publlc annou | |
| PTX0712 | exhibit | ATTY CLIENT PRIVILEGED & CONFIDENTIAL -FOR PURPOSES OF ADVICE A discussion of options, not a decision SELL-SIDE PRICING STRATEGY REVIEW FINAL DRAFT July 11 . 2018 | |
| PTX0715 | exhibit | Message Tobias Maurer [tmaurer@google.com] 1/16/2019 7:00:19 PM Chris LaSala [chrisl@google.com] Rahul Srinivasan [rahulsr@google.com]; David Goodman [davidgoodman@google.com]; Martin Pal [m | |
| PTX0719 | exhibit | Chris LaSala [ch risl@google.com] Noam Wolf [nwolf@google.com] Re: OpenX lays off 100, more pressure on sellside take rates Yes, I'mhere. Let's chat. .. On Mon, Jan 28, 2019 at 11 :20 PM Noa | |
| PTX0734 | exhibit | Ali Nasiri Amini [amini@google.com] Sam Tern es [temes@google.com] Tobias Maurer [tmaurer@google.com]; Roshan Khan [roshank@google.com]; Payam Shodjai [pshodjai@google.com]; Deepti Bhatnagar | |
| PTX0737 | exhibit | Ali Nasiri Amini [amini@google.com] Nirmal Jayaram [nirmaljayaram@google.com] Fwd : Future of ou r margin on buysid e an d sellside ---------- Forwardedmess.age --------·From: Ali NasiriAmin |