The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 201–290 of 290
| Identifier | Kind | What it is |
|---|---|---|
| PTX0971 | exhibit | Privileged and confidential Reflects EU OC advice PRIVILEGED AND CONFIDENTIAL Reflects EU OC advice NEED TO KNOW BASIS ONLY - NOT FOR SHARING WIDELY Integrating Ad Manager into 3rd - Party A |
| PTX0978 | exhibit | Business Forecast Meeting Sell- Side June 24th, 2019 Narrative Calendar Sell side BFM one sheeter Agenda Global Ads Performance Review To be updated by Sales Finance on NCJ11 30 t.. Search C |
| PTX0992 | exhibit | no title in the scan |
| PTX0993 | exhibit | no title in the scan |
| PTX0997 | exhibit | Chi Hea Cho [chihea@google.com] Pstaff [pstaff@google.com]; adscom-staff [adscom-staff@google.com]; Ted Lazarus [tlazarus@google.com] Leslie Pitterson [lpitterson@google.com]; Ben Matthews [ |
| PTX1014 | exhibit | Notes and Als AViD Review - OBB transparency Internal Only [Privileged and ConfidentialV ! Redacted - Privilege Assigned to Oliver Zee Notes and Als related to the AViD Review on Outcome Bas |
| PTX1017 | exhibit | no title in the scan |
| PTX1021 | exhibit | Privileged and confidential - please don't discuss anything in this doc extern ally w/o Product Vision for Auction Floors Author: Rahul Kooverjee Contributors: Ali RadhaEric CheungChristophe |
| PTX1031 | exhibit | no title in the scan |
| PTX1033 | exhibit | no title in the scan |
| PTX1035 | exhibit | Today's focus: Results on Ad Manager Web inventory, sell-side and buy-side view covered separately (App performance reviewed earlier- changes deliver status-quo like outcomes at transition) |
| PTX1040 | exhibit | Dynami c Sell-side Revshare on AdX Date: May 9, 2014 Authors: David Pal <dpal@google.com 1 Max Lin <whlin@google.com With inputs from jimgiles@, mpal@, nirmaljayaram@ go/adx-ss-revshare Trac |
| PTX1092 | exhibit | STRICTLY CONF'IDENTIAL CONTAINS BUSINESS SECRETS Responses to Questions 1, 4-25, 28-36, and 39-52 of the Autorite de la Concurrence's, Request for Information dated 23 July 2019 Case No. 19/ |
| PTX1093 | exhibit | STRICTLY CONFIDENTIAL CONTAINS BU SINESS SECRETS Responses to Questions 1, 4-25, 28-36, and 39-52 of the Autorite de la Concurrence's Request for Information dated 23 July 2019 Case No. 19/0 |
| PTX1096 | exhibit | CONFIDENTIAL CONTAINS BUSINESS SECRETS SUBMITTED (12.12.22) - NO FURTHER CHANGES Case AT.40670 - Google - Adtech and Data-related practices Response of 12 December 2022 to the EC's RFI 10 da |
| PTX1099 | exhibit | STRICTLY CONFIDENTIAL CONTAINS BUSINESS SECRETS Responses to the Autorite de la Concurrence's Request for lnformat:ion date d 10 October 2019 Case No. 19/0030F, 19/0056F :and 19/0 0571 F Th1 |
| PTX1107 | exhibit | no title in the scan |
| PTX1108 | exhibit | no title in the scan |
| PTX1144 | exhibit | Compare Ad Manager, AdSense, and AdMob - Google Ad Manager Help Compare Ad Manager, AdSense, and AdMob Learn which Google publisher solution is right for your websites or apps Google Ad Mana |
| PTX1231 | exhibit | Source: Googlle XP data 7) Notes: displays the number of advertisers with po.sitive in 2022.YouTube of spending on Ads |
| PTX1232 | exhibit | HIGHLY CONFIDENTIAL Figure 36. Total advertiser spend on indirect open-web display advertising within Google Ads and DV360 (2022) = Total spend on Google Ads « Total spend on DV360 TOTNES EE |
| PTX1235 | exhibit | HIGHLY CONFIDENTIAL Figure 38. Use of Google Ads and DV360 across Google Ads advertisers, by spending rank (2022) = Google Ads only = Google Ads and DV360 100% - ann 60% | mm | sie 20% : : 1 |
| PTX1238A | exhibit | Figure 48. AdX and third-party ad exchanges' shares of worldwide indirect open-web display impressions among ad exchange (2022) Source: Google AdX data (DOJ RFP 53); Exchange panel (See Appe |
| PTX1242 | exhibit | Figure 55. Worldwide open-web indirect display take rates for AdX and third-party exchanges (average), and AdX's worldwide indirect open-web display market share (2018-2022) - -Average 3P ex |
| PTX1243A | exhibit | Figure 56. Google Ads has maintained a substantial share of worldwide Indirect open-web display impressions among advertiser ad networks (2018-2022) Google Source: Google Ads data (DOJ RFP 5 |
| PTX1258 | exhibit | Figure 88. Summary of AdX's worldwide indirect open-web display shares among ad exchanges [1] AdX share (baseline) [2] AdX share (including DSP-to-PAS transactions) [3] AdX share (excluding |
| PTX1259 | exhibit | Figure 89. Summary of AdX's US indirect open-web display shares among ad exchanges Metric [1] AdX share (baseline) [2] AdX share (including DSP-to-PAS transactions) [3] AdX share (excluding |
| PTX1261A | exhibit | Figure 91 . AdX and third-party exchanges' shares of US indirect open -web display impressions among ad exchanges (2022) 100% 90% 80% Source: Google AdX data (DOJ RFP 53); Exchange panel (Se |
| PTX1269A | exhibit | Figure 99. Google Ads has maintained a substantial share of US indirect open-web display impressions in the ad network market Google Ads 100% Source: Google Ads dala (DOJ RFP 54 ); data Note |
| PTX1278A | exhibit | no title in the scan |
| PTX1280A | exhibit | Figure 110. Summary of worldwide open-web indirect display take rates among ad exchanges Average take rate Exchange Notes: The take rates presented In this table are weighted averages in Jan |
| PTX1292A | exhibit | no title in the scan |
| PTX1294A | exhibit | no title in the scan |
| PTX1302 | exhibit | Figure 132. AdX Direct's share of AdX worldwide indirect open-web display advertising revenue - - Non-DFP users ------------------------------------------------------------------------------ |
| PTX1314 | exhibit | FIG RE 6: MONTHLY VOLUME OF IMPRESSIONS WON FOR ADX AND RIV AL EX CHA Month and Year Source: Aggregate Exchange-Level Panel. oles: AdX obse,vations associated with Open Bidding are not inclu |
| PTX1333 | exhibit | TABLE 8: EFFECTS OF GOOGLE'S CONDUCT ON IMPRESSIONS OF RIVA L EXC HANGES Annual Effect on Impressions (in Last Look, Removal Impact, Ramp-up Deck, All AdX Percent of Rival Sell-Side DRS (Bas |
| PTX1334 | exhibit | TABLE 9: EFFECTS OF GOOGLE'S COND UCT ON ADVERTISER SPEND OF RIVAL EXCHANGES Annual Effect on Gross Revenues (Ad Spend, in USD Millions) Experiment Last Look (Base Year = 2019) Last Look, Re |
| PTX1335 | exhibit | TABLE 10: EFFECTS OF GOOGLE'S CONDUCT ON IMPRESSIO NS OF RIVAL EXCHAN GES - GAM JUNE 2023 ANALYSIS Annual Effect on Impressions (in Billions) Experiment Last Look (Base Year= 2019) Last Look |
| PTX1336 | exhibit | HIGHLY CONFIDENTIAL TABLE 11: EFFECTS OF GOOGLE'S CONDUCT ON ADVERTISER SPEND OF RIVAL EXCHANGES - GAM JUNE 202 3 ANAL YSIS Annual Effect on Gross Revenues (Ad Spend, in USD Millions) [A] La |
| PTX1362 | exhibit | no title in the scan |
| PTX1373 | exhibit | FIGURE 12 : PROF. CHEVALIER 'S FULL-STACK TAKE RATE VS. AVE RAGE MONTHLY IMPRESSIONS BY PATHWAY, WORLDWIDE IMPRESSIONS Source: Brattle analysis of Chevalier Report. Full-Stack Revenue Shares |
| PTX1385A | exhibit | Figure 14 Proportion of wor1dwide impressions transacted through AdX by cost type (2018-2022) Source: AdX/Open Bidding data (DOJ RFP 7). Notes: Sample includes indirect open-web display tran |
| PTX1388A | exhibit | Figure 17. Google Ads maintained a substantial share of worldwide indirect open-web display impressions among all advertiser bidding tools (2018-2022) Source: Lee Initial Report backup mater |
| PTX1389A | exhibit | HIGHLY CONFIDENTIAL Figure 18. Google and third-party bidding tools' shares of worldwide indirect open-web display impressions (2022) o 20% .,f! ~ 15% 10% 5% 0% Google Ads Source: Lee Initia |
| PTX1392 | exhibit | no title in the scan |
| PTX1393A | exhibit | Figure 26. Number of worldwide auctions won by the top 10 exchanges In GAM, with and without competition, June 28, 2023 ■ Auctions won with competition Source: GAM log-level data (DOJ RFP 50 |
| PTX1395A | exhibit | Figure 28. Percent decrease In worldwide publisher payout if exchange was removed 30% Source: GAM log-level data (DOJ RFP 50 & 59), June 28, 2023. Notes: Values for include auctions won in G |
| PTX1403A | exhibit | HIGHLY CONFIDENTIAL Figure 36. [J and Google Ads worldwide indirect open-web display impressions by ad exchange (2019-2022) Firm S impressions by exchange Google Ads impressions by exchange |
| PTX1444A | exhibit | Figure 82. Percent drop in publisher payout from removing bidding tool, worldwide (June 28, 2023) 16% 14.1% Source: GAM log-level data (DOJ RFP 50 & 59), June 28, 2023. Notes: This figure is |
| PTX1466 | exhibit | no title in the scan |
| PTX1501 | exhibit | no title in the scan |
| PTX1507 | exhibit | no title in the scan |
| PTX1510 | exhibit | no title in the scan |
| PTX1517 | exhibit | Rubicon's launching Yield Management that competes with both DFP &AdX 1. What has actually changed? AdX, Admeld. Pubmatic and Rubicon, any SSP has always recommended to let all demand source |
| PTX1524 | exhibit | no title in the scan |
| PTX1536 | exhibit | Swarna Kakodkar </O=THEFACEBOOK/OU=EXTERNAL (FYDI BOHF25SPDLT)/CN=RECIPI ENTS/CN=FAEE99E6878142ADAA1E75AF7389E037 Erwin Castellanos; Brian Boland ; Alvin Bowles; Rob Goldman; Brett Vogel; He |
| PTX1539 | exhibit | Nitish Korula [nitish@google.com] 9/20/2016 1:44:41 AM Tobias Maurer [tmaurer@google.com] Woojin Kim [woojink@google.com]; Max Loubser [maxl@google.com]; Max Lin [whlin@google.com]; jimgiles |
| PTX1540 | exhibit | HENRY CRUM . ASAF HOCHMAN 2 DI 6 CONFIDENTIAL TREATMENT REQUESTED BY FACEBOOK, INC AGENDA I. WHAT'S HEADER BIDDING Asaf CONFIDENTIAL TREATMENT REQUESTED BY FACEBOOK, INC CONFIDENTIAL TREATME |
| PTX1543 | exhibit | no title in the scan |
| PTX1545 | exhibit | Nirmal Jayaram [n irmaljayaram@google.com] David Maymudes [davidmay@google.com] Roshan Khan [roshank@google.com]; Vivek Rao [vivekrao@google.com]; Sivaprakasam Sunder [sunder@google.com]; To |
| PTX1572 | exhibit | no title in the scan |
| PTX1577 | exhibit | Dan Rose </O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLD/CN=RECIPIENTS /CN=DCA06599761F442086E84594CF1931 BE Henry Erskine Crum; Brian Boland; Sean Ryan; David Fischer Yoav Amstein: David Jakub |
| PTX1600 | exhibit | no title in the scan |
| PTX1621 | exhibit | Samsuddin Ahmed <samsuddin.ahmed@pubmatic.com Monday, October 14, 2019 6:40 PM Amar Goel; Rajeev Goel; Ashish Kumar; An kur Srivastava; Rohan Bankar; Joakim Burgering Andrew Baron UPR Impact |
| PTX1631 | exhibit | Nitish Korula [n itish@google.com] 1/24/2020 2:39:46 AM Steven Shin [stevenshin@google.com] David Goodman [davidgoodman@google.com]; Ben Malthus [bmalthus@google.com]; Phil Lee [phi llee@goo |
| PTX1633 | exhibit | Message Matthew Wheatland f/O=DMGT/OU=EXCHANGE ADMINSTRATIVEGROUP (FYDI BO H F23SPDL T)/CN=RE CIPI ENTS/CN =MATTHEW .WH EATLA,NDFC6] Sent : Feifan Chen [feifan.chen@mailonlline.com]; Richard |
| PTX1646 | exhibit | We're engaging with the ongoing investigations led by DOJ and TX AG Ken Paxton. We continue to produce documents in respon se to their questions. We don't know where this investigation is he |
| PTX1650 | exhibit | What is header b'dd ing? ''Header bidding, also known as advance bidding or pre bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges si |
| PTX1677 | exhibit | The methodology cry which a publisher's ad server calls on or requests all avaHable demand sources. Demand sources are ranked sequentially, most often by publisher or ad server preierence. T |
| PTX1709 | exhibit | Charting a Different Course Type: Document Charting a Different Course audience network vision What'sour Mission? Our job is to create the best dollar and best minute an advertiser can choos |
| PTX1710 | exhibit | AN Bidding FYI Asaf Hochman on April 4, 2017 at 10:00 AM Google's response to our m Web\HBlaunch+ messaging Hi mWebers. com/groups/53481072656754 7/permalink/1372048209510457/), the folks ov |
| PTX1717 | exhibit | PTX1717 1:23-cv-00108 Hiighly Confidential How the loss of AdX has impacted revenue KPI's How other bidders are responding to this What is the opportunity cost to pulling Ad.X How much AdX d |
| PTX1720 | exhibit | WPP PLC Xaxis and Recent Investment in AppNexus Investors and Analysts Call - Final FD (Fair Disclosu re ) Wire September 29, 2014 Monday Copyright 2014 CQ-Roll Call, Inc. All Rights Reserve |
| PTX1728 | exhibit | Bryan Rowley [browley@google.com] Jerome Grateau [jgrateau @google.com] Chris LaSala [ch risl@google.com] Re: AWBid Story Feedback Makes sense. Here you go. On Wed, Jan 6, 2016 at l :39 PM J |
| PTX1736 | exhibit | no title in the scan |
| PTX1777 | exhibit | Case 3:21-md-02981-JD Document 414-13 Filed 01/13/23 Page 1 of 54 Case 3:21-md-02981-JD Document 414-13 Filed 01/13/23 Page 2 of 54 This activity Is not designed tor and \Viii not wor.k prop |
| PTX1778 | exhibit | Robin S. Lee Department of Economics, Harvard University Littauer Center Suite 120 1805 Cambridge Street Cambridge, MA 02138 robinlee@fas.harvard.edu http:/ /www.robinslee.com/ +1 -617-495-2 |
| PTX1779 | exhibit | no title in the scan |
| PTX1780 | exhibit | R. Ravi Andris A. Zoltners Professor of Business P rofessor of Operations Research and Computer Science Tepper School of Business Carnegie Mellon University Pittsburgh PA 15213-3890 Tel: (41 |
| PTX1781 | exhibit | no title in the scan |
| PTX1782 | exhibit | Boston University Questrom School of Business Boston University, Questrom School of Business • Professor of Strategy & Innovation, 2022-present. • A.ssociate Professor of Strategy & Innovati |
| PTX1808 | exhibit | Increase GDN margin on AdX from 14% t o 15% gTrade, March 2014 Proposal The average GDN margin on AdSense pubs was approximately 31 .2% several years ago due to reduced margin on some direct |
| PTX1814 | exhibit | Brad Bender [bradbender@google.com] display-gcn-eng-leads@google.com d isplay-gcn-pm@google.com David Rosenblatt1s Overview of Google's Display Strategy Attachments: GOOG01.23.09C.pdf; Displ |
| PTX1818 | exhibit | no title in the scan |
| PTX1835 | exhibit | G SALES, LLC U 'AUTHORIZED DISTRIBUTION PROHIBITED. ADVERTISING SALES , LLC . NOT FOR DISTRIBUTION . PTX1835 1 :23-cv-00108 HIGHLY CONFIDENTfAL TABlE OF CONTENTS 2. WATERFALLS VS. HEADER BID |
| PTX1853 | exhibit | no title in the scan |
| PTX1853-Video-Public | exhibit | PTX1853 — видеозапись показаний под присягой Доказательство по делу «Соединённые Штаты и штаты-соистцы против Google LLC», № 1:23cv-00108, Окружной суд США по Восточному округу Виргинии. Что |
| PTX1854 | exhibit | GOOG AT MDL B 007778984 HIGHLY CONFIDENTIAL So , just to reiterate , these are the three changes that we ' re planning to roll out as part of this change . One , just to reiterate , AdX will |
| PTX1857 | exhibit | no title in the scan |
| PTX1860 | exhibit | Figure 30. Advertiser Overcharge Share, Associated with 6.18% Price Increase Number of Advertisers 12.000 Median 18.3% 10.000 5th Percentile Si t simcoe 13.8% 8.000 Estimate 19.3% 6.000 75th |