PTX1677 Court exhibits
The methodology cry which a publisher's ad server calls on or requests all avaHable demand sources. Demand sources are ranked sequentially, most often by publisher or ad server preierence. The ad server wiU then call on each demand source one-cry-one starting wiU1 the demand source that was assigned U1e highest priority and continuing down the order until a demand source can fill the ad im~sslon. This cascading down in a se~uential order. is what gave rise to the term "waterfall." The placing of a JavaScript tag (I.e. website code) within the header section of a publisher's website called ahea
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.