PTX1808 Court exhibits
Increase GDN margin on AdX from 14% t o 15% gTrade, March 2014 Proposal The average GDN margin on AdSense pubs was approximately 31 .2% several years ago due to reduced margin on some direct deals. At that time, the GDN margin on AdX was chosen as 14% so that the total Google margin including 20% AdX margin would be 31.2% 1 - (1-14%) (1-20%) = 31 .2% Recently the GDN margin on AdSense has come closerto 32%, therefore we propose to increase the GDN buy-side margin on AdX to 15% so that 1 - (1-15%) ( 1-20%) = 32% to keep the margin on AdX and AdSense in sync. Our discussions with the AdX team in
1,976 characters of text.
Filed as an exhibit in United States v. Google. The PDF is not redistributed here.