PTX0507 Court exhibits
Why Are We Doing This? What If We Don't Do This? How It Works Customers OpenRTB Onboarding Flow Key Differences potential Issues Current Status Eng Rollout Plan Resources Google ATTORNEY-CUENTPRIVILEOEO Q4 User Group Survey: 21/40 pubs have implemented HB, 9/40 considering (more details in appendix) Publishers gave feedback that existing DRX solutions such as Enhanced Dynamic Allocation (EDA) or DFP First Look (DFL) does not address their need to increase yield with multiple exchanges EDA only allows average prices for other exchanges/SSPs DFL only allows remarketers to compete in the auction
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.