PTX0429 Court exhibits
Proposal: Jedi No Last Look go/jedi-nolastlook gargisur@ on behalf of Jedi team 12/5/2016 In current Jedi auction AdX gets "last look", i.e. if AdX wins it pays the second highest price across all bids whereas if an exchange wins, it pays what it bid. We see the same auction dynamics play out in header bidding where AdX get last look. .However this has been a sticky point for Exchange Bidding with competitors citing concerns that it gives Google an unfair advantage where AdX call see bids from other exchanges in real time (Business insider). Consider the following proposal to give up last look
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.