PTX0520 Court exhibits
Buy side perspective on Header bidding (HB) Ali Amini, Alok Agarwal Nirmal Jayaram, Tobias Maurer September, 2016 Summary This document is offers a GDN/ DBM buy-side perspectfve on Header Bidding. Based on the insights presented in this document, we recommend : DBM should become a header bidding participant, we should evaluate if GDN should do the same, we need a sell-side product that is better than HB (for adv. & pubs). 1. Header Bidding is here to stay: revenue benefit to publishers, better access for buyers
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.