PTX0275 Court exhibits
Yield management overview, Jan 2016 Deliverable Tbd till we know more about our findings Potential forums: PMG weekly Scope All yield managem,ent (incl. header bidding) in all environments (Desktop, mWeb, mApp, video). Problem statement The recent boom of header bidding is impacting the role that Google wants to play of ad decision engine and source of the highest yield for publishers. Key questions we want to answer What is yield management and how is it done today? How will yield management evolve in the next few years? What are the levers? How did Google react to yield management so far? Ho
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.