PTX0298 Court exhibits
Nelson Hsu [nelsonchsu@goog le.com] 1/28/2016 12:42:48 AM Colin Goulding [cgoulding@google.com]; John Picardo [johnpicardo@google.com]; Sandeep Bhardwaj [sabhardwaj@google.com] Scott Sheffer [ssheffer@google.com] Re : Materials for AWBid & Header Bidding Update +Picardo/Sandeep Picardo and I discussed this a lot at the end of last year including the potential for an exchange of exchanges. A few thoughts: • Header bidding is actually what we have thought we wanted in DFP which is accurate "real-time'' value CPMs to compete against.
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.