PTX0452 Court exhibits
Keep Access by Slowing Header Bidding Growth Slow ADX cannibalization by HB and EB Access is the most important for Google. If we have to go anywhere, we would rather go from 20-5 than 20-0. Contractless Matchmaking Sharing floors Issue: Do we need to require a publisher and exchange to have a contract with each other? Considerations/risks: We could be at disadvantage if other exchanges don't have to follow blocks/rules. We could cannibalize ADX and help other exchanges grow. Options: Friction Risk: ADX loss to exchanges Publisher and exchange declare contract Pubs may have different/no rules/
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.