PTX0132 Court exhibits
CONFIDENTIAL NOTTO BE SHARED EXTERNALLY AdWords cross-exchange bidding This document is now outdated, please see go/awbid for updated awbid commercialization documents. SUMMARY: I. GDN needs to be cross-exchange competitively. We will do it via xBid's implementation. There is a shift happening across the industry - where competitive networks have access to a II of the inventory we represent through AdX + AdSense plus access to other exchange inventory (like Yahoo and Microsoft) and publisher inventory (from yield managers such as Pubmatic, Rubicon 1 and AdMeld). Competitors such as Criteo and
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.