The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Showing 3,201–3,300 of 3,531
| Identifier | Kind | What it is | Claims |
|---|---|---|---|
| IAB-Taxonomy-Data-Transparency-2022 | standard | Taxonomy and Data Transparency Standards to Support Seller-defined Audience and Context Signaling Applying seller-defined audience and content taxonomy IDs and Data Transparency Standard met | |
| IAB-VAST-3.0 | standard | VIDEO AD SERVING TEMPLATE (VAST) V ERSION 3.0 This document has been developed by the IAB Digital Video Committee The Video Ad Serving Template (VAST) specification was updated to version 3. | |
| IAB-VAST-4.0 | standard | Video Ad Serving Template (VAST) V ERSION 4.0 R ELEASED J ANUARY 21, 2016 Corrections and clarifications (Section 7) added April 2016 This document has been developed by the IAB Digital Vide | |
| IAB-VAST-4.1 | standard | Video Ad Serving Template (VAST) VERSION 4.1 Released November 2018 Please email video@iabtechlab.com with feedback or questions. This document is available online at Updated with fixes in D | |
| IAB-VAST-4.2 | standard | Video Ad Serving Template (VAST) VERSION 4.2 Released June 2019 Updated October 2019 - Corrections & Clarifications (Ref Section 8) Please email video@iabtechlab.com with feedback or questio | |
| IAB-VAST-4.3-MD | standard | 3 Updates](vast43) - Intended Audience - Resources for Digital In-Stream Video and Audio - 1. 8 Handling MediaFile Nodes During the Transition from VPAID - 2. 3 Interactive Linear Creative F | |
| IAB-VAST-4.3-PDF | standard | Video Ad Serving Template (VAST) Released December 2022 his document is available online at https iabtechlab com audio-video tech-lab-digital-video-suite | |
| IAB-VAST-4.4-Draft | standard | 4 Updates](vast44) - Intended Audience - Resources for Digital In-Stream Video and Audio - 1. 9 CTV Ad Portfolio Support - 2. 3 Interactive Linear Creative Files - 3. 3. 2 BlockedAdCategorie | |
| IAB-VAST-4.x-Benefits | standard | VAST 4.x Benefits Overview Why you should include the latest version of VAST 4.x (Video Ad Serving Template) in your product roadmap March 2020 | |
| IAB-VAST-CTV-Addendum-2024 | standard | VAST CTV Addendum 2024 Released July 2024 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory VAST CTV Addendum 2 | |
| IAB-VMAP-1.0 | standard | VIDEO MULTIPLE AD PLAYLIST (VMAP) V ERSION 1.0 Video Multiple Ad Playlist (VMAP) - Version 1.0 This document has been developed by the IAB Digital Video Committee The Video Multiple Ad Playl | |
| IAB-VPAID-2.0 | standard | Video Player-Ad Interface Definition (VPAID) - Version 2.0 VIDEO PLAYER-AD INTERFACE DEFINITION (VPAID) V ERSION 2.0 th © 2012 Interactive Advertising Bureau Video Player-Ad Interface Defini | |
| IAB-ads-txt-1.0.3 | standard | ads.txt Specification Version 1.0.3 Released March 2021 Please email openRTB@iabtechlab.com or support@iabtechlab.com with feedback or questions. This document is available online at © IAB T | |
| IAB-ads-txt-1.1 | standard | ads.txt Version 1.1 Released August 2022 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory About ads.txt The ad | |
| IAB-ads-txt-1.1-ImplGuide | standard | ads.txt Implementation Guide Released August 2022 Please email support@iabtechlab.com with feedback or questions. This document is available online at © IAB Technology Laboratory ads.txt 1.1 | |
| IAB-app-ads-txt-1.0 | standard | IAB Tech Lab Authorized Sellers for Apps (app-ads.txt) Final specification version 1.0 March 2019 About ads.txt and app-ads.txt The ads.txt specification was developed in the spring of 2017, | |
| IAB-sellers-json-1.0 | standard | Abstract As part of a broader effort to eliminate the ability to profit from counterfeit inventory in the open digital advertising ecosystem, Sellers.json provides a mechanism to enable buye | |
| MRC-AI-Use-Guidance-2026 | standard | MRC Guidance on Existing Standards for AI Use in Media Measurement Introduction The Media Rating Council (MRC), in its ongoing effort to develop standards for media measurement, has begun an | |
| MRC-Ad-Verification-Supplement-Brand-Safety-2018 | standard | MRC Supplement to IAB Guidelines for the Conduct of Ad Verification: Enhanced Content Level Context and Brand Safety September 2018 FINAL Sponsoring associations: Media Rating Council (MRC) | |
| MRC-Auction-Transparency-Standards-2026 | standard | MRC Digital Advertising Auction Transparency Standards January 2026 FINAL DRAFT Steer Team associations: Media Rating Council (MRC) Omnicom (Steer Team Lead) Association of National Advertis | |
| MRC-Cross-Media-Phase1-Video-2019 | standard | MRC Cross-Media Audience Measurement Standards (Phase I Video) September 2019 Final Sponsoring associations: Media Rating Council (MRC) American Association of Advertising Agencies 4A’s Asso | |
| MRC-Data-Integration-Guidelines | standard | no title in the scan | |
| MRC-Digital-Audience-Based-Standards-2017 | standard | MRC Digital Audience-Based Measurement Standards December 2017 Final Version 1.0 Sponsoring associations: Media Rating Council (MRC) Interactive Advertising Bureau (IAB) | |
| MRC-Digital-Audio-Standards-2018 | standard | Digital Audio Measurement Standards Final Version 1.0 January 2018 Media Rating Council (MRC) Interactive Advertising Bureau (IAB) Radio Advertising Bureau (RAB) NAB Committee on Local Radio | |
| MRC-Digital-Place-Based-Standards-2017 | standard | Digital Place-Based Audience Measurement Standards March 15, 2017 Version 1.0 (Final) Sponsoring Association: Media Rating Council (MRC) Digital Place-Based Audience Measurement Standards Ve | |
| MRC-IVT-Addendum-2015-v1.0 | standard | Invalid Traffic Detection and Filtration Guidelines Addendum October 15, 2015 – FINAL (Version 1.0) Invalid Traffic Detection and Filtration Guidelines Addendum FINAL (Version 1.0) October 1 | |
| MRC-IVT-Addendum-2020 | standard | Invalid Traffic Detection and Filtration Standards Addendum June 2020 – Update (Final) Invalid Traffic Detection and Filtration Standards Addendum Overview................................... | |
| MRC-IVT-Interim-Updates-2024 | standard | Originally Authored January 2024 Published Final April 24, 2024 To: Digital Measurement Vendors Subject to MRC Audit From: George Ivie, Laris Oliveri and Ron Pinelli Re: | |
| MRC-In-Game-Advertising-Guidelines-2022 | standard | Intrinsic In-Game Advertising Measurement Guidelines 2.0 Initially released September 2009 Updated August 2022 In-Game Advertising Measurement Guidelines 2.0 – August 2022 These Guidelines h | |
| MRC-Location-Based-Advertising-2017 | standard | MRC Location-Based Advertising Measurement Guidelines March 2017 Final Version 1.0 Sponsoring associations: Media Rating Council (MRC) Interactive Advertising Bureau (IAB) Mobile Marketing A | |
| MRC-Minimum-Standards-2011 | standard | Minimum Standards For Media Rating Research Media Rating Council, Inc. © Copyright Media Rating Council, Inc. All rights reserved. Introduction The Media Rating Council, Inc. (MRC) believes | |
| MRC-Mobile-Viewable-Impression-2016 | standard | MRC Mobile Viewable Ad Impression Measurement Guidelines Final Version – June 28, 2016 Introduction The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is | |
| MRC-OOH-Standards-Phase1-2-2025 | standard | OOH Measurement Standards – Phase 1 & 2 Combined MRC Out-of-Home Measurement Standards Phase 1 & 2 Combined Final – December 2025 Sponsoring Association: Media Rating Council (MRC) RC Out-of | |
| MRC-Outcomes-Data-Quality-Standards-2022 | standard | MRC Outcomes and Data Quality Standards September 2022 Final Sponsoring associations: Media Rating Council (MRC) Association of National Advertisers (ANA) American Association of Advertising | |
| MRC-RPD-Data-Guidelines-2012 | standard | Multi-‐Channel Digital Video Data Capture, Accumulation and Processing Guidelines June 1, 2012 (Published on the Media Rating Council Website) | |
| MRC-SSAI-OTT-Guidance-2021 | standard | Server-side Ad Insertion and OTT Guidance Server-Side Ad Insertion and OTT Guidance August 2021 – FINAL © Copyright Media Rating Council, Inc. All rights reserved Server-side Ad Insertion an | |
| MRC-Social-Media-Guidelines-2015 | standard | MRC Social Media Measurement Guidelines November 2, 2015 version 1.0 - Final Key Sponsoring Associations: American Association of Advertising Agencies (4A’s) Interactive Advertising Bureau ( | |
| MRC-Standard-Setting-Participation-Policy | standard | MRC Standard Setting Process Participation Policy 1. Purpose The purpose of the MRC Standard Setting Process Participation Policy is to establish the formal framework regarding the acceptanc | |
| MRC-Standards-for-Monitoring-Services-2011 | standard | Minimum Standards For Media Rating Research: Modified for Application to Media Monitoring Services Media Rating Council, Inc. © Copyright Media Rating Council, Inc. All rights reserved. | |
| MRC-Viewable-Impression-2014-v1.0 | standard | MRC Viewable Ad Impression Measurement Guidelines Prepared in collaboration with IAB Emerging Innovations Task Force Version 1.0 (Final) – June 30, 2014 Introduction The Viewable Advertising | |
| MRC-Viewable-Impression-Desktop-2015-v2.0 | standard | MRC Viewable Ad Impression Measurement Guidelines (Desktop) Originally Prepared in collaboration with IAB Emerging Innovations Task Force Version 2.0 (Final with 2015 additions) – August 18, | |
| CASE-CLOSING | exhibit | Plaintiffs’ Demonstrative U 1:23-cv-00108 Google Wants to Keep Its Monopolies Intact Q. You believe in the but-for world without anticompetitive conduct, Google would still have monopoly pow | |
| CASE-CLOSING-ARGUMENT | exhibit | no title in the scan | |
| CASE-COMPLAINT | exhibit | Case 1:23-cv-00108 Document 1 Filed 01/24/23 Page 1 of 153 PageID 1 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES OF AMERICA U.S. | |
| CASE-GOOGLE-ORDER | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES, et al., Plaintiffs, Case No. 1:23-cv-108 (LMB/JFA) DEFENDANT GOOGLE LLC’S PROPOSED | |
| CASE-OPENING | exhibit | “. . . Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display adverti | |
| CASE-OPINION | exhibit | Document 1410 Filed 04/17/25 103681 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES OF AMERICA, et al., Plaintiffs, v. GOOGLE LLC, | |
| CASE-PFJ-REVISED | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division UNITED STATES, et al., Plaintiffs, v. GOOGLE LLC, Defendant. | |
| CASE-POSTTRIAL-BRIEF | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA Alexandria Division Table of Contents INTRODUCTION .................................................................. | |
| CASE-REBUTTAL-CLOSING | exhibit | United States, et al. v. Google, LLC November 21, 2025 Plaintiffs’ Demonstrative V 1:23-cv-00108 Illegally Established Monopolies Should be Terminated “So the economics literature is very cl | |
| CASE-REMEDIES-NOTICE | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA ALEXANDRIA DIVISION UNITED STATES, et al., Plaintiffs, | |
| CASE-REMEDY-RESPONSE | exhibit | IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF VIRGINIA ALEXANDRIA DIVISION UNITED STATES, et al., v. | |
| DEMO-AC | exhibit | no title in the scan | |
| DEMO-AD | exhibit | Last Look and Sell-Side Dynamic Revenue Share AdX Compares Highest Bid to Winning Header Bid Highest Net Bid Under Floor Price AdX Adjusts Revenue Share with DRS HIGHEST BID Highest Net Bid | |
| DEMO-AG | exhibit | no title in the scan | |
| DEMO-B | exhibit | no title in the scan | |
| DEMO-C | exhibit | OIA roa lalau o-//a\e\\rsj(erclol-lmerolaa! G MARKETPLACE SUBSCRIBE NOW leader. {ob Q Search For & Place Classifieds e a e r One Month Free Tr Cyyaed rey Cyty A Natty Ce) srr va td Cts) tog | |
| DEMO-F | exhibit | no title in the scan | |
| DEMO-N | exhibit | Buyers (Advertisers) NUMBER & DIVERSITY Sellers (Publishers) NUMBER & DIVERSITY Impressions Ad Spend Queries Win Rate Indirect Network Effects Create Growth WELL-MATCHED IMPRESSIONS PUBLISHE | |
| DEMO-Pa | exhibit | INTERACTIONS BETWEEN ADVERTISERS AND PUBLISHERS BY BIDDING TOOL SHARE OF ADVERTISER-PUBLISHER PAIRS 27% Exclu sively through Google Ads 2.3% Exclusively through other AdX buye rs 0.3% Exclus | |
| DEMO-Ra | exhibit | GOOGLE ADS ON ADX AND ON THIRD PARTY EXCHANGES Bid sent to AdX $0.85 (20%) (15%) Advertiser Ads on AdX O spend win rate: 26% $1.00 Publisher yN BVA =a Pa bo) ot 2 el elle a= pAN DS payout Ad | |
| DEMO-Sa | exhibit | PROPORTION OF WORLDWIDE IMPRESSIONS TRANSACTED THROUGH ADX BY COST TYPE (2018-2022) cpm CPC to CPM ™) cpato cpm CPMAV to CPM 80% a 70% 60% 50% 40% 30% 20% 10% 0% Firm RR Firm BB Firm U Firm | |
| DEMO-U | exhibit | no title in the scan | |
| DEMO-X | exhibit | ShearShare News Around The Web , ShearShare App Connects Salons and StyliSts Sovrce: T ODAY Show, 3rd Hour w ith Al • ShearShare: Taking Black Haircare Into The Source: The • Disrupting Busi | |
| DEPO-LIPKOVITZ | exhibit | LE-4714 - Lipkovitz Day 1 DESIGNATION You understand you're under oath just as if you were in a courtroom with a judge and a Q. Okay. Is there any reason you can't give complete and accurate | |
| DEPO-OKELLEY | exhibit | no title in the scan | |
| DEPO-ROWLEY | exhibit | Rowley, Bryan 2021-07-22-Revised 8:16 please start by spelling your full name Q. And your title was strategic partner lead? A. Yes. Rowley, Bryan 2021-07-22-Revised responsibilities as strat | |
| DTX0308 | exhibit | no title in the scan | |
| DTX0312 | exhibit | Overall Pub Yield With DRS(v2) DRX jimgiles@, whlin@. sgilpin@. maxi@ Research renatoppl@, mirrokni@, nitish@ Executive Summary DRS consistently makes publishers more money +2 80 11ft In pub | |
| DTX0365 | exhibit | Islam lsmailov </O=THEFACEBOOK/OU=EXTERNAL (FYDIBOHF25SPDLT)/CN=RECIPI ENTS /CN=31C3A1D0FSF1458592567066876B24DD Francesca Pignataro; Christopher Hahn; Louise Watson; Henry Erskine Crum 12/7 | |
| DTX0498 | exhibit | The principle behind placement optimization, illustrated in the graph below, is straightforward: This initial study was brand-focused and did not include Audience Network. With the additiona | |
| DTX0712 | exhibit | Natively Produced PowerPoint of FBDOJ012408351 Web Analysis H1 Marketplace Review AG E N DA 1. FINANCIAL UPDATE Top down for Mobile Web and Desktop 2. MARKET SIZING Bottom up for Mobile Web | |
| DTX0813 | exhibit | Nate Morgan </O=THEFACEBOOK/OU=EXCHANGE ADMINISTRATIVE GROUP (FYDI BOHF23SPDLT)/CN=RECI Pl ENTS/CN=4BA8C0B45D25431 F9EF338B2BC57341 FNATEMORGAN Sean Ryan Alvin Bowles; Andy Berman 10/9/2019 | |
| DTX1126 | exhibit | Date/Time Sent : MODIFICATI()N DATE· File Naine : 8/11/2021 7:01 PM ReduceadXDynamicRevShare HoldbacktoS. docx Reduce AdX Dynamic Revshare Holdback to 5% Owners Links Summary Metrics and Ana | |
| DTX1165 | exhibit | no title in the scan | |
| DTX1490 | exhibit | Alejandro Borgia ~ 2022 Ads Safety Report Trai ng Agenda - Thursday, February 23, 2023 Review Key Messages for Ads Safety: o It is our responsibility to develop and enforce policies that hel | |
| DTX1514 | exhibit | no title in the scan | |
| DTX1883 | exhibit | no title in the scan | |
| DTX1887 | exhibit | no title in the scan | |
| PTX0014 | exhibit | Strategic Opportunities March 15, 2007 Click DoubleClick Overview Agenda • Corporate Overview • Core Businesses • Summary Financials Customer Value Chain Sell Side Product Suite Buy Side Pro | |
| PTX0015 | exhibit | David Drummond <ddrummond@google.com on behalf of David Drummond Friday, March 23, 2007 9:56 PM googlebod@google.com Jason Harinstein; Matt Sucherman; Salman Ullah; Donald Harrison | |
| PTX0022 | exhibit | no title in the scan | |
| PTX0032 | exhibit | Joan Braddi <joan@google.com on behalf of Joan Braddi Wednesday, September 03, 2008 5::46 PM Susan Wojcicki RE: Display Strategy Status and Next Steps Neal: Thank you, for sending the notes | |
| PTX0036 | exhibit | no title in the scan | |
| PTX0041 | exhibit | Neal Mohan <nmohan@google.com on behalf of Neal Mohan Monday, March 23, 2009 6:17 PM Nikesh Arora Susan Wojcicki; Amy Lambert; Dennis Woodside; Henriq ue DE Castro Re. sale reductions . .H e | |
| PTX0044 | exhibit | Neal Mohan [nrnohan@google.com] Scott Spencer [scottspencer@google.com] Joerg Heilig [jh@google.com]; Jeff Huber [jhuber@google.com]; Susan Wojcicki [susan@google.com] joerg's and scott's gr | |
| PTX0046 | exhibit | Neal Mohan [nmohan@google .com] Jonathan Bellack [jbellack@google.com] Brad Bender [bradbender @google.com]; Ari Paparo [apaparo@google.com]; adsense-doubleclick-prn [adsensedoubleclick-pm@g | |
| PTX0051 | exhibit | jagduggal@google.com Tuesday, April 06, 2010 11:06 PM susan@google.com OCQ Meeting Notes I've shared OCQ Meeting Notes Message from jagd uggal@google.com: My high level notes from the OCQ .. | |
| PTX0056 | exhibit | Kento Sugiura <kentoz@google.com Chris LaSala <chrisl@googl,e.com Sent: Fri, 21 Jan 20 11i 12:49:30 -0800 Subject: FYI - Ad mediators and yield Imanagement AdX Competitive Review 8.23.10 v3 | |
| PTX0058 | exhibit | no title in the scan | |
| PTX0059 | exhibit | Neal Mohan [nrnohan@google.com] Barry Salzman [bsalzman@google.com] one other very very important reason to keep adx out of the buy side team is that would be a HUGE conflict perceptio·n in | |
| PTX0060 | exhibit | no title in the scan | |
| PTX0066 | exhibit | no title in the scan | |
| PTX0085 | exhibit | Jonathan Bellack Libellack@google.com] Sent: 6/16/2011 4:07:30 PM Laurent Cordier [laurentc@google.com] To: YM plan docs Subject : Attachments : 100905c Yield Management v04.pptx Attached is | |
| PTX0088 | exhibit | Septemb,e r 9, 2010· Strategy Sync: Attendees Neal, Joerg, Henrique, Jag, Bram Action Items • Look into Circu lar and coupon opportun ity • Set up Steering meeting with Phi llip Brittan to r | |
| PTX0103 | exhibit | Message From: Sent: To: Subject : Woojin Kim [woojink@google.com] 7/26/2012 9:39:·22 PM Br ad Bender [bradbender@googie.com1] Fwd: adding tiers 7,8 inventory to AdX Brad - Did you know that | |
| PTX0110 | exhibit | Display Strategy Working Document August 2012 ATTORNEY CLIENT PRJV1LEGED CONFIDENTIAL AU viewers of this doc are obliged to be aware of their responsibilities under Googfe's Insider Trading | |
| PTX0112 | exhibit | (AdMeld and PubMatic) OC Sponsor: Susan Wojcicki and Jeff Huber Deal Sponsors: Neal Mohan and Joerg Heilig Corporate Development Dave Sobota Date: March 15, 2011 Google Confidential and Prop | |
| PTX0113 | exhibit | Growing AdX Can Google double the inventory flowing to AdX? [Team: Scott Spencer, Drew Bradstock, Ari Feldman, Eya l Manor] Problem Statement: TL;DR: Google shou ld invest more in developmen | |
| PTX0114 | exhibit | Marc.Theermann <theermann@googlle.com Scott Spencer <scott:spencer@google.com, Atul Bhandari <atul@google.com Mon, 10 Sep 2012 12,:52:08 -0400 Adx Mobile Stand Alone, Chris Chris LaSala <chr |