PTX0604 Court exhibits
For the past couple of decades, DFP has been the ad server of choice for pretty much all publishers for display. 90% market share As video emerged, DFP broadened its capabilities to support video for big publishers like NY Times, Wall St. Journal, Hearst, Pandora, Zynga, etc. TV networks also partnered with us to serve ads on their websites and apps, which they launched prior to MVPDs doing so. Once authentication/TVE was rolled out, a more customized solution was required to handle all the rules between networks and MVPDs (e.g., local vs . national , ad load, ad frequency, ad placement, inven
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.