Корпус
Патенты преимущественно Google, с другими правообладателями там, где это важно. Судебные материалы — из дела «США против Google» о рекламных технологиях.
Показано 101–200 из 290
| Номер | Род | Что это |
|---|---|---|
| PTX0429 | судебный | Proposal: Jedi No Last Look go/jedi-nolastlook gargisur@ on behalf of Jedi team 12/5/2016 In current Jedi auction AdX gets "last look", i.e. if AdX wins it pays the second highest price acro |
| PTX0432 | судебный | названия в скане нет |
| PTX0433 | судебный | Chris LaSala <chrisl@google.com Jason Spero <jspero@google.com, Matthew Lawson <imatt@google.com Fri, 9 Dec 2016 09: 57::44 -0500 GSL Thoug hts for Sell-Side Marketing Support Kristen Heinz |
| PTX0438 | судебный | названия в скане нет |
| PTX0443 | судебный | названия в скане нет |
| PTX0444 | судебный | названия в скане нет |
| PTX0445 | судебный | названия в скане нет |
| PTX0452 | судебный | Keep Access by Slowing Header Bidding Growth Slow ADX cannibalization by HB and EB Access is the most important for Google. If we have to go anywhere, we would rather go from 20-5 than 20-0. |
| PTX0453 | судебный | названия в скане нет |
| PTX0460 | судебный | Nitish Korula (nitish@google.com] Max Loubser (maxl@google.com] Fwd: Revenue and margin. |
| PTX0468 | судебный | Naoto Akiyama [naoto@google.com] Sh oho Kozawa [shoho@google, com] Sebastian Henrici [henrid@google.com]; Alok Verma [alokverma@·google.com], Bryan Rowley [browley@google.com1]; Chikako Naka |
| PTX0469 | судебный | Jerome Grateau [jgrateau@google.com] 2/14/2017 5:32:30 PM Chris LaSala [chrisl@google.comJ Nelson Hsu [nelsonchsu@google.com]; Jonathan Bellack [jbellack@google.com]; Andrey Donov [adonov@go |
| PTX0470 | судебный | Liz Toth <lizd@google.com CR-NetworksWest <cr-networkswest@google.com Tue, 14 Feb 2017 15:31 :59-0800 Re: [CR] Yahoo - Header Bidding Discussion - 2/8/17 Cc: Aparna Pappu <apappu@google.com, |
| PTX0478 | судебный | PTX0478 1:23-cv-00108 HIGHLY CONFIDENTIAL Exchange Bidding Product Update o o Market & Product Update Changes to EB Follow up on action items from meeting of November 10th, 2016 o o o Quanti |
| PTX0485 | судебный | Attorney Client Privileged - For Internal Discussions Only This doc is for disc ussion purposes and not 100% final product. Everyone has comment access, please contribute to the doc or conta |
| PTX0499 | судебный | PTX0499 1:23-cv-00108 Chris LaSala - \tick-44971778- 105\docs\chrisl\Chris LaSala\tick-44971778- docs- chrisl- 2 AdX OA revshare cut model1YLyt2bFu-BvJbzHcn1 uL2jilnlGf0IXbZ1YsCBnvHk.xlsx HI |
| PTX0502 | судебный | Alex Shellhammer <ashetlhammer@google.com Suzanne Blackburn <suzblackburn@google.com Fri, 31 Mar 2017 13:34:31 -0400 Re: EBDA update for print Jonathan BeUack <jbellack@google.com, Sam Cox < |
| PTX0507 | судебный | Why Are We Doing This? What If We Don't Do This? How It Works Customers OpenRTB Onboarding Flow Key Differences potential Issues Current Status Eng Rollout Plan Resources Google ATTORNEY-CUE |
| PTX0518 | судебный | названия в скане нет |
| PTX0520 | судебный | Buy side perspective on Header bidding (HB) Ali Amini, Alok Agarwal Nirmal Jayaram, Tobias Maurer September, 2016 Summary This document is offers a GDN/ DBM buy-side perspectfve on Header Bi |
| PTX0528 | судебный | Proposal: Jedi No Last Look go-jedi-nolastlook gargisur@ on behalf or Jedi team 12/5/2016 In current Jedi auction AdX gets last look i e if AdX wins it pays the second highest price across a |
| PTX0533 | судебный | Marco Borla [marco@google.com] 7/7/2017 4:20:35 PM Dominic Tang (domtang@google.com]; Mica Ross [micaross@google.com]; Gabe Kronstadt [gabekronstadt@google.com]; Sapna Kapur [sapna@google.co |
| PTX0534 | судебный | Jim Giles <jimgiles@google.com Eisar Lipkovitz <eisar@google.com, Max Lin <whlin@google.com Fri, 21 Jul 2017 01:05:56 +0000 Re: Display RevForce Vivek Rao <vivekrao@google.com, Meg Davy <dav |
| PTX0536 | судебный | PTX0536 1:23-cv-00108 CONFIDENTIAL Recap options and proposed choices Follow up on action items from meeting of October 27th, 2016 Quantify margin change mpact (simulations+ sales input) Qua |
| PTX0542 | судебный | Jim Giles (jmgiles@google.com] 8/11/2017 4:52:34 PM Nitish Korula (nitish@google.com]; Rita Ren [rren@google.com] Martin Pal [mpal@google.com); Vahab Mirrokni [mirrokni@google.com]; Michael |
| PTX0545 | судебный | Nirmal Jayaram [nirmaljayaram@google.com] 8/20/2017 9:13:45 PM Eisar Lipkovitz [eisar@google.com] Deepti Bhatnagar [deeptib@google.com]; Vikram Thomas [vikthomas@google.com]; Oliver Zee [oze |
| PTX0549 | судебный | PBSx Discount Guidance adonov@, luisvilela@, ebrettler@, poojakapoor@ Sepletrber 2017 This document contains confidential information PTX0549 1:23-cv-00108 CONFIDENTIAL Share findings from 2 |
| PTX0551 | судебный | Donald Harrison [harrison@google.com] 9/5/2017 5:08:04 AM Michelle Sarlo Dauwalter [michellesarlo@google.com] Re: Thanks - and we're asking the wrong question |
| PTX0553 | судебный | Eisar Upkovitz [eisar@google.com] 9/13/2017 4:35:32 PM Apar na Pappu [apappu@google.com] Jim Giles Liimgiles@google.com]; Jonathan Bellack [jbellack@google.com]; Bahman Rabii [bahman@google. |
| PTX0555 | судебный | Ezra Brettler [ebrettler@google.com] 9/29/2017 11:10:24 PM Sierra Feitshans [sierraf@google.com] Gabe Kronstadt [gabekronstadt@google.com]; An drey Donov [adonov@google.com]; Jessica Mok umo |
| PTX0562 | судебный | Jim Giles <jimgiles@google.com Eisar Lipkovitz <eisar@google.com Sat, 4 Nov 2017 15:59:33 -0400 Re: Rubicon margins Cc: Jonathan Bellack <jbellack@google.com, Payam Shodjai <pshodjai@google. |
| PTX0572 | судебный | Chris LaSala[chrisl@google.com] 12/20/2017 3:42:34 PM Jim Giles [jimgiles@google.com] Thomas Schreiber [tschreiber@google.com]; Max Lin [whlin@google.com]; Nitish Korula [nitish@google.com]; |
| PTX0578 | судебный | названия в скане нет |
| PTX0579 | судебный | названия в скане нет |
| PTX0580 | судебный | названия в скане нет |
| PTX0587 | судебный | названия в скане нет |
| PTX0588 | судебный | Nirmal Jayaram [nirmaljayaram@google.com] 3/16/2018 6:20:16 PM Tobias Maurer [tmaurer@google.com] Paya m Shodjai [pshodjai@google.com] Re: Header Bidding Observatory/ Edition 3 |
| PTX0604 | судебный | For the past couple of decades, DFP has been the ad server of choice for pretty much all publishers for display. 90% market share As video emerged, DFP broadened its capabilities to support |
| PTX0605 | судебный | Jonathan Bellack [jbellack@google.com] 5/10/2018 9:28 :03 PM Aparna Pappu [apappu@google.com] Nirmal Jayaram [nirmaljayaram@google.com]; Carlos Kirjn er [kirjner@google.com J; Ajay Kumar Ban |
| PTX0609 | судебный | Martin Pal [mpal@google.com) 5/31/2018 1:58:05 PM Nitish Korula [nitish@google.com] Rahul Srinivasan [rahulsr@google.com); Sam Cox [samcox@google.com]; George Levitte [glevitte@google.com]; |
| PTX0611 | судебный | Agenda Objectives (focus is primarily DRX): • Update on Jedi progress after GA • Discuss strategy framework and some initial ideas for unified yield management Executive Summary: • EB perfor |
| PTX0612 | судебный | "Aparna Pappu (Google Docs)" <comments-noreply@docs.google.com chrisl@google.com ATTY CLIENT PRIVI. .. - tied back to the comment about revisi. .. Aparna Pappu replied to a comment in ATTY C |
| PTX0613 | судебный | Gabe Kronstadt <gabekronstadt@google.com Chris LaSala <chrisl@google.com Re: EB Cyrus Beagley <cbeagtey@google.com,Andrey Donov <adonov@googe.com, David G·oodman <davidgoodman@google.com Bry |
| PTX0618 | судебный | Aparna Pappu [apappu@google.com] Noam Wolf [nwolf@google.comj Jonathan Bellack ubellack@google.com]; Jim Giles Uimgiles@google.com J; Sissie Hsiao [sissie@google .com); Tim Taylor [timtaylor |
| PTX0624 | судебный | названия в скане нет |
| PTX0625 | судебный | названия в скане нет |
| PTX0631 | судебный | Michael Hopkins [mhop@google.com] Leah Caldarone [lcaldarone@google.com]; Noam Wolf [nwolf@google.com]; Marissa Pelltccia [pelliccia@google.com]; Suresh Kumar [sureshkm@google.com); Carlos K |
| PTX0639 | судебный | Jim Giles (GoogleDocs)[comments-norep[y@docs.google.com] 8/6/2018 11:37:59 AM chrisl@google.com SellSide Guiding ... - Just how much pressu re we are under? ... Jim Giles replied to a commen |
| PTX0657 | судебный | Sellside Monetization and Search Distribution QBR Q1 2018 Sellside progress against plan Revenue Summary Q1 Forecast vs. Plan Progress against 2018 OKRs Review of key sellside products Searc |
| PTX0686 | судебный | Overarching Buyside Strategy: Be the Decision Engine Android: Be the leading mobile OS DV3: Be the leading OS for large marketers — bade — Drive § DriveO&O +— = = een Bi a | 0&0 & network ce |
| PTX0697 | судебный | Dynamic Revenue Sharing (DRS) V2 Proposal mirrokni@, renatoppl@ in collaboration with whlin@, jimgiles@, nitish@, mpal@, gagangoel@ Background and Summary Dynamic revenue sharing (DRS) for D |
| PTX0698 | судебный | Sam Ternes [temes@google .com] 1/4/20191:40:56 PM Rahul Srinivasan [rahulsr@google.com] Melinda Guo [melindaguo@google.com]; Haskell Garon [hgaron@google.com); Tobias Maurer [tmaurer@google. |
| PTX0699 | судебный | Nitish Korula [nitish@google.com] 1/4/2019 4:12:42 PM Dan Taylor [dantaylor@google.com]; Rahul Srinivasan Irahulsr@google.com] Sam Ternes [temes@google .com]; Tobias Maurer [tmaurer@google.c |
| PTX0705 | судебный | Attorney-Client Privileged and Confidential Changes to Ad Manager auction ACM Review 2019-01-11 Executive Summary Objective: Seeking approval to launch auction changes In July w/publlc annou |
| PTX0712 | судебный | ATTY CLIENT PRIVILEGED & CONFIDENTIAL -FOR PURPOSES OF ADVICE A discussion of options, not a decision SELL-SIDE PRICING STRATEGY REVIEW FINAL DRAFT July 11 . 2018 |
| PTX0715 | судебный | Message Tobias Maurer [tmaurer@google.com] 1/16/2019 7:00:19 PM Chris LaSala [chrisl@google.com] Rahul Srinivasan [rahulsr@google.com]; David Goodman [davidgoodman@google.com]; Martin Pal [m |
| PTX0719 | судебный | Chris LaSala [ch risl@google.com] Noam Wolf [nwolf@google.com] Re: OpenX lays off 100, more pressure on sellside take rates Yes, I'mhere. Let's chat. .. On Mon, Jan 28, 2019 at 11 :20 PM Noa |
| PTX0734 | судебный | Ali Nasiri Amini [amini@google.com] Sam Tern es [temes@google.com] Tobias Maurer [tmaurer@google.com]; Roshan Khan [roshank@google.com]; Payam Shodjai [pshodjai@google.com]; Deepti Bhatnagar |
| PTX0737 | судебный | Ali Nasiri Amini [amini@google.com] Nirmal Jayaram [nirmaljayaram@google.com] Fwd : Future of ou r margin on buysid e an d sellside ---------- Forwardedmess.age --------·From: Ali NasiriAmin |
| PTX0748 | судебный | Fabrizio Angelini [angelini@google.com] Richard Barber [richardbarber@google.com] Nancy Yoo [nyoo@google.com]; Jerry Miller [geraldmi ller@google.com]; Christ ine Maddalena [maddalena@google |
| PTX0751 | судебный | NOTES: Unified 1st Price Auction Event (NYC} Date: April 18, 2019 Attendees: LINK Materials: LINK Recording: LINK Add any particular notes, questions, comments, and themes that come up in th |
| PTX0754 | судебный | названия в скане нет |
| PTX0758 | судебный | James Avery uavery@adzerk.com] 4/25/2019 1:32:25 PM Sarah Sluis [sarah@adexchanger.com] Re: Question about your tweet :) Yeah, exactly. It is binary, either it wins or doesn't and you never |
| PTX0759 | судебный | Ad Network - organization that aggregates supply and matches it with demand from advertisers or agencies. Aggregates supply by either going direct to source (pubs) or buying via an exchange. |
| PTX0762 | судебный | Ali Nasiri Amini [amini@google.com] 5/11/2019 3:35:15 AM Sagnik Nandy [sagnik@google.com] Brad Bender [bradbender@google.com] Re : First-price & Removing pricing knobs |
| PTX0763 | судебный | Ali Nasiri Amini [amini@google.com] 5/11/2019 3:40:42 AM Payam Shodjai [pshodjai@google.com] Re: 1st Price Changes yes, that is fair. Please see the email that I just fwd to you. I can add y |
| PTX0764 | судебный | Sell side BFM Deck GTM/PSL talking points: • AMS talking points (Bonita) • EMEA briefing • APAC talki ng points • OPG talking points (Scott) GLOBAL NARRATIVE (Chris - black text to be spoken |
| PTX0767 | судебный | Business Forecast Meet' ng Sell-Side ugus 20th . 2018 Sell-Side revenue by inventory type - Recap Sell-side Display & Video monetization framework UGffln Accelln (Bemo ad semng dcoson ono,ne |
| PTX0768 | судебный | Rahu l Srinivasan [rahulsr@google.com] Adam Juda Uuda@google.com] Time for a quick chat? Rahu l Srinivasan - 2019 Ql - Feedback - Perf (l).pdf HiAdam, We met a couple of months ago to chat a |
| PTX0784 | судебный | Rahu l Srinivasan [rahulsr@google.com] Payam Shodjai [pshodjai@google.com]; Fwd: 1st Price Changes 6/10/2019 5:16:35 PM Uchechi Okereke [uchechi@google.com] +Uchechi Okereke -- please advise |
| PTX0786 | судебный | Integrating All Demand DRX Strat Paper Sam Cox, George Levitte, Haskell Garon, Jim Giles [presentation] Abstract: |
| PTX0792 | судебный | Programmatic Overview September 26, 2018 PTX0792 1:23-cv-00108 HIGHLY CONFIDENTIAL Agenda Evolutionof Digital Advertising • The process of advertising • The media landscape • Evolution of di |
| PTX0794 | судебный | Programmaelcls more than just RTB - "P1 og, amn,aoc:"Is the use ot lechnology lo automate n,edia buying. It's s1n1ple, eff1oent, cffecnve ma, kettng... and that's why everycne 1S talking abo |
| PTX0797 | судебный | lnstruction's In preparation for our strategic planning sessions on July 9th and 10th, we'd like each participant to complete the foHowing exercises This informaron will be lleveraged to for |
| PTX0815 | судебный | PRIVILEG·ED & CONFIDENTIAL Hi Sissie and S,agnik As part of the migration to AdX first-price auctions, we are giving up a si,g nificant advantage Google has retained over the past few years, |
| PTX0816 | судебный | Nitish Koru la [nitish@google.com] 8/12/2019 4:37:51 PM David Christian [dbc@google.com] Nitish Korula, 2019-08-1209 : 3 7 : 51 Dav id, just a heads-up: I have some concerns about the unifie |
| PTX0819 | судебный | названия в скане нет |
| PTX0832 | судебный | Bidding Strategies & Auction Mechanisms gTrade AdX summit February 5, 2014 Discuss1onsabout Bernanke. mobile, CPM vs Revenue Consequences of changing auction mechanisms Impact of changing Ad |
| PTX0835 | судебный | 2018 AWBid Review AWBid / GTrade teams Sept 5 2018 Tobias Maurer. Santosh Cirupati Nirmal Jayaram Eu-Jin Goh AWBid Principles Expanding to ICM/Keyword Setting the right margins 08/29/2018 23 |
| PTX0847 | судебный | Display Ads Landscape (go/displayadslandscape) ' I I I I I G pogle Ad Manager (fka DRX) push send ad tag to publisher Publisher Ad Server DFP Other: OpenX , Freewheel DBM Other: The Trade De |
| PTX0850 | судебный | Five Rules of Thumb Words matter. Especially in antitrust law. Courts and regulators often focus on the intent behind a decision, and they typically determine that intent based on email, not |
| PTX0851 | судебный | названия в скане нет |
| PTX0857 | судебный | AdX/AdMob first price bidder - for perf Back,ground Display advertising consiists of three major stakeholders:, seners (publishers such as NY Times), buyers (advertisers such as Pepsi Inc.), |
| PTX0858 | судебный | Demand elasticity on AdX web publishers ajaybangla@ , gTrade May 9, 2018 go/demandelasticity |
| PTX0860 | судебный | Poirot v2.0 ajaybangla@ Aug 2018 Poirot is a framework for bid shaving in non-second-price auction exchanges . It only applies to Fixed CPM DBM traffic. In this launch candidate, we incorpor |
| PTX0864 | судебный | Chris LaSala [chrisl@google.com] Jason Spero [jspero@google.com] Fwd: "Source" advertising consortium just you.... would love guidance on if/how I can be top of mind to Philipp when these qu |
| PTX0882 | судебный | INTERNAL ONLY: PRIVILEGED and CONFIDENTIAL Briefing: News Corp Unified Pricing Floors Discussion Sam Cox and Rahul Srinivasan are meeting with News Corp ·s global advertising leadership team |
| PTX0884 | судебный | Rahul Srinivasan [rahulsr@google.com] 10/23/2019 3:58:09 PM Chris Jenkins [chrisjenkins@google.com]; Uchechi Okereke [uchechi@google.com] Greg Bogumil [gbogumil@google.com]; Jerry Miller [ge |
| PTX0897 | судебный | названия в скане нет |
| PTX0904 | судебный | названия в скане нет |
| PTX0911 | судебный | названия в скане нет |
| PTX0925 | судебный | Message Chris LaSala [chrisl@google.com] 2/4/2020 9:24:22 PM Jason Spero [jspero@google.com] Dan Taylor [dantaylor@google.com] Re: Ads Working Group - US Competition Investigations (PRIVILEG |
| PTX0927 | судебный | Chris LaSala [chrisl@google.com] 2/6/2020 1:34:43 PM Bonita Stewa rt [bonita@google.com]; Scott Sheffer [ssheffer@google.com]; Guy de Rocquigny [gdrocquigny@google.com]; Paul Coffey [pcoffey |
| PTX0929 | судебный | Casper Verhoofstad [cverhoofstad@google.com] 2/7/202011:39:49 AM Ehsan Maani [emaani@google.com]; Nirmal Jayaram [nirmaljayaram@google .com ] Yumin Guo [guoyumin @google.com]; Eli Ewi ng [ee |
| PTX0933 | судебный | названия в скане нет |
| PTX0939 | судебный | Highly confidential, do not share outside of Ads Finance PTX0939 1:23-cv-00108 HIGHLY CONFIDENTIAL a crash course in ~5 to 7 minutes DVAA P&L trends, highlights and 2019+ priorities Pre-2015 |
| PTX0945 | судебный | AdX Direct Deprecation Plan Table of Contents Summary Current AdX Direct business Deprecation Plan Overview Detailed segmentation Announcement / comms Time line UI / Backend Changes Originat |
| PTX0946 | судебный | AY i Display Business Overview November 2020 I Sissie Hsiao Display Business Overview "Display" inciudes several product and businesses supporting the transacting of ads between publishers a |
| PTX0949 | судебный | названия в скане нет |
| PTX0953 | судебный | GTM/PSL talking points: • AMS talking points (Bonita) • EMEA briefing • APAC talking points • OPG Talking points ( s cott) GLOBAL NARRATIVE (Chris - black text to be spoken, grey text as bac |