MRC-Cross-Media-Phase1-Video-2019 Standards
MRC Cross-Media Audience Measurement Standards (Phase I Video) September 2019 Final Sponsoring associations: Media Rating Council (MRC) American Association of Advertising Agencies 4A’s Association of National Advertisers ANA Interactive Advertising Bureau (IAB) Video Advertising Bureau (VAB) Executive Summary ......................................................................................................................... 1 Overview and Scope ............................................................................................................................ 3 Standards Developm
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