MRC-Minimum-Standards-2011 Standards
Minimum Standards For Media Rating Research Media Rating Council, Inc. © Copyright Media Rating Council, Inc. All rights reserved. Introduction The Media Rating Council, Inc. (MRC) believes that adherence to the following minimum standards is necessary to meet the basic objectives of valid, reliable and effective media audience measurement research. Acceptance of MRC minimum standards by a rating service is one of the conditions of accreditation by the MRC, Inc. These are intended to be minimum standards and neither they, nor anything in MRC Procedures, shall prevent any rating service from fo
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