DTX1126 Court exhibits
Date/Time Sent : MODIFICATI()N DATE· File Naine : 8/11/2021 7:01 PM ReduceadXDynamicRevShare HoldbacktoS. docx Reduce AdX Dynamic Revshare Holdback to 5% Owners Links Summary Metrics and Analysis Summary RASTA Numbers Rasta Screenshots [LaunchCal] [Existing 10% hold back] [New 5% hold back] Summary We would like to reduce the hold back traffic percentage for AdX dynamic revshare (DRS) to 10% from 5%. Large 10% hold back becomes wasteful after we show little buyer and seller change on AdX due to DRS in the holdback studies. Another reason to reduce holdback is to avoid spammy revenue loss alert
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.