DTX0312 Court exhibits
Overall Pub Yield With DRS(v2) DRX jimgiles@, whlin@. sgilpin@. maxi@ Research renatoppl@, mirrokni@, nitish@ Executive Summary DRS consistently makes publishers more money +2 80 11ft In publisher revenue (including remnant) + 2.80% +4 +4.17 %ltft In publisher revenue (excluding remnant) +3.54% 11ft in Google (AdX) revenue +1 .82% 11ft in Google (AdX) proftt (net revenue) those numbers are over adxpubs ifwe look at the adx buyers on adx pubs the numbers become 8 9% lift inAdx revenue 6 4% lift in Adx profit source NkNDUTMWYTMhwDMmUWMxmKAwMR0wHTQdrillzHTIdNx0VA2QzYhOKQdi7igEooGQdNo vts4oGMd101m
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.