MRC-Viewable-Impression-Desktop-2015-v2.0 Standards
MRC Viewable Ad Impression Measurement Guidelines (Desktop) Originally Prepared in collaboration with IAB Emerging Innovations Task Force Version 2.0 (Final with 2015 additions) – August 18, 2015 Introduction The Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions that supplements existing IAB Measurement Guidelines for display advertising and digital video advertising. The original IAB Guidelines may be found at the following links: IAB Ad Impression Measurement Guidelines: IAB Digital Video A
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