MRC-OOH-Standards-Phase1-2-2025 Standards
OOH Measurement Standards – Phase 1 & 2 Combined MRC Out-of-Home Measurement Standards Phase 1 & 2 Combined Final – December 2025 Sponsoring Association: Media Rating Council (MRC) RC Out-of-Home Measurement Standards © Copyright Media Rating Council, Inc. All rights reserved. OOH Measurement Standards – Phase 1 & 2 Combined Overview ............................................................................................................................ 4 1.1 Goal of Standards ...................................................................................................................
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