DEMO-Sa Court exhibits
PROPORTION OF WORLDWIDE IMPRESSIONS TRANSACTED THROUGH ADX BY COST TYPE (2018-2022) cpm CPC to CPM ™) cpato cpm CPMAV to CPM 80% a 70% 60% 50% 40% 30% 20% 10% 0% Firm RR Firm BB Firm U Firm Z DV 360 Google Ads Firm X Firm Y cpmav [) cpatocec ff crc Unbillable f) cee J cretocrm Demonstrative created from Lee Rebuttal Figure 14. . From Google AdX/Open Bidding data (DOJ RFP 7). Note: Sample includes indirect open-web display transactions through AdX. Pis. Demonstrative Sa
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Filed as an exhibit in United States v. Google. The PDF is not redistributed here.