IAB-MRAID-3.0 Standards
Mobile Rich Media Ad Interface Definition (MRAID) V ERSION 3.0 Mobile Rich Media Ad Interface Definition (MRAID) Version 3.0 MRAID Version 3.0 (MRAID 3.0) has important new features to improve the user’s ad experience. The new MRAID enables the ad to measure viewability and audibility, detect MRAID environment, and get location data to present user with the best possible experience. In addition, there is guidance on pre-loading ads and understanding ad readiness to display an ad to the user. The Video Player Ad Interface Definition (VPAID) addendum to MRAID is now fully included in the MRAID s
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