IAB-MRC-Mobile-Web-Measurement-2017 Standards
Interactive Advertising Bureau Technology Laboratory Mobile Marketing Association Media Rating Council Mobile Web Advertising Measurement Guidelines Adapted from IAB (US) Impression Measurement Guidelines Version 4.0 MMTF Final Version 1.1 October 2017 Background These guidelines have been developed through the joint efforts of the Interactive Advertising Bureau (IAB), Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC). Version 1.0 was completed with guidance from members from all four organizations. Mo
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