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IAB-OpenRTB-2.2.1 Standards

RTB Project OpenRTB API Specification Version 2.2.1 July 2016 Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions. This document is the culmination of those efforts. About the IAB’s Networks & Exchanges Committee: The IAB Networks & Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges member companies. The committee is dedicat

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