IAB-OpenRTB-2.5 Standards
Real Time Bidding (RTB) Project OpenRTB API Specification Version 2.5 FINAL December 2016 © 2016 IAB Technology Laboratory OpenRTB API Specification Version 2.5 Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions. This document is OpenRTB version 2.5 released in November of 2016; this is the culmination of the working group efforts and can be found at:
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