AdTechAnswers

The corpus

Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.

Everything3,531 Patents3,123Court exhibits290Standards75Ad Manager docs43
Subject Any subject auctions 74CPM and bids 79anti-fraud 72invalid traffic 52 Subjects are assigned where the corpus build could tell reliably; most patents carry none, so these counts are a way in, not a complete index.

Showing 2,001–2,100 of 3,123

Identifier Kind Title Claims
US8073868 patent System for facilitating search 28
US8074882 patent A computer-implemented method of providing targeted Video promotional material includes transmitting a promo tional item for display on a video termin 34
US8078494B2 patent Methods and apparatus for ordering advertisements based on performance information and price information 4
US8078573B2 patent Identifying the unifying subject of 8
US8078617B1 patent Model based ad targeting 16
US8078629B2 patent Detecting spam documents ina 35
US8081849B2 patent Portable scanning and memory 23
US8086485B1 patent Method, algorithm, and computer 63
US8086559B2 patent Serving content-relevant 42
US8086599 patent Method and apparatus for 14
US8087041 patent Estimating reach and frequency of 21
US8090222 patent Selection of an image or images most representative of a set of images 44
US8090706B2 patent Rendering advertisements with documents having one ormore 14
US8090717 patent Methods and apparatus for ranking 91
US8095523 patent Method and apparatus for context-based content 8
US8095530B1 patent A computer-implemented method includes receiving a plu rality of character strings. The number of strings (M) in the plurality of strings having a uni 25
US8099326 patent Trafficestimator 14
US8103543 patent Click fraud detection 10
US8108245 patent Method and system for webuser 19
US8108253B2 patent Identifying advertising specialist 9
US8108383B2 patent Enhanced search results 13
US8108412B2 patent Phrase-based detection of duplicate documents in an information retrieval system 30
US8112301 patent Using consumer purchase behavior 112
US8112308B1 patent Targeting using generated bundles 19
US8112437B1 patent Automatically maintaining an address book 31
US8117067B2 patent Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal fo 15
US8117223B2 patent Integrating external related 41
US8121893B1 patent Customizing advertisement presentations 15
US8122011 patent Identifyingsibling queries 16
US8122019 patent Sharing user distributed search 23
US8126766 patent Interactive user interface for 19
US8126963B1 patent Systemand method for adding dynamic information to digitally signed mobile applications 12
US8131751B1 patent Algorithms for selecting subsequences 31
US8131763 patent Age verification and content filtering systemis and methods 1
US8131861 patent Method for cross-doman tracking of website traffic 13
US8135613B2 patent Ringback advertising 10
US8135619B2 patent Increasinga number of relevant 18
US8135620B2 patent Network banner advertisement 3
US8135626 patent Bid gateway architecture for an 13
US8138930B1 patent Information about an environmental condition of a remote 18
US8145521B2 patent A computer-implemented method includes generating, using an embedded client application, a keyword context for a container document holding the embedd 13
US8145527B2 patent Governing the serving of 19
US8145530B2 patent A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by pu 4
US8145679B1 patent Video-related recommendations 17
US8146156B2 patent Archive of text captures from 40
US8149162 patent Methods and apparatus for n-lateration with noisydata 22
US8151183 patent Systemand method for facilitating content display on portable devices 18
US8151194 patent Visual presentation of video usage 22
US8156010 patent Multimodal context marketplace 21
US8156227B2 patent Systemand method for managing multiple doman names for a website in a website indexing system 23
US8165886 patent Speech interface systemand 22
US8165915B1 patent Advertisement customization 18
US8166017B2 patent Personalized networksearching 62
US8171048B2 patent Systems and methods improve search rankings for a search query by using location data associated with queries and documents related to the search quer 11
US8171107 patent Method and apparatus for editing, 5
US8175914B1 patent Automatic adjustment of 12
US8179563B2 patent Portable scanning device 2
US8195133 patent Mobile dynamic advertisement
US8196164B1 patent Detecting advertisements using subtitle repetition 20
US8196166 patent Content hosting and advertising systemis and methods 28
US8200247B1 patent Confirming avenue of user location 18
US8200662 patent Systemand method forapplication programming interfaces for keyword extraction and contextual advertisement generation 3
US8200693 patent Decision logic comparison and 14
US8204818B1 patent Hybrid online auction 5
US8204856B2 patent Database replication 10
US8204881 patent Information search, retrieval and 32
US8208788 patent Information storage medium ,
US8214342 patent Supplier identification and locator 51
US8214361B1 patent Organizing search results in a 21
US8214396B2 patent Lead management 18
US8219638B2 patent Editing information configured for use in selecting content regarding at least one content provider 22
US8219695B1 patent Anticipatory preparation of 37
US8224698 patent Systemand method for determining weighted average success probabilities of internet advertisements 15
US8228346B1 patent Systems and methods for displaying fixed-scale content on mobile devices 11
US8229780 patent Systemand method for online lead generation 24
US8229925B2 patent Determining search query 14
US8234275 patent Methods and systems for searching, selecting, and displaying content
US8234276 patent Computer-implemented method and system formanaging keyword bidding prces 18
US8234397B2 patent Media article adaptation to client device 22
US8234408 patent Differentiating unique systems sharing a common address 18
US8235814 patent Impression normalization o o 18
US8239130B1 patent Enhanced identification of 19
US8239331B2 patent Auction verification 22
US8239418B1 patent Video-related recommendations using link structure 20
US8239491 patent Content request optimization 8
US8243017 patent Menu overlay including context dependent menu icon 25
US8244720B2 patent A blog search engine may receive a search query. The blog search engine may determine scores for a group of blog documents in response to the search q 21
US8249925 patent Methods, systems, and computer 21
US8249930 patent Online map advertising 16
US8255285B1 patent Proposing a bid value to a user 8
US8255293 patent Product catalog dynamically 26
US8255378B2 patent Network based directory service for terrestral broadcasts 19
US8255491 patent Determining a particulartype of wireless device to be emulated 9
US8255819B2 patent Web notebook tools 28
US8255948B1 patent Demographic classifiers from 14
US8255949B1 patent Television programitargeting for advertising 16
US8260766B2 patent Embedded communication of link 26
US8261094B2 patent Secure data gathering from rendered documents 35
US8265220 patent Rate adaptation for use in adaptive 3
US8266687 patent Discovery of the use of 6