US8255949B1
patent
Methods, systems, and apparatus, including computer pro gram products are provided for television advertisement bid ding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, Such as demographics, ratings, and genre. 16 Claims, 15 Drawing Sheets S.500
16 claims. 114,360 characters of text.