US8165915B1
patent
Methods, systems and computer program products for cus tomizing one or more advertisements are described. Specifi cally, advertisements may be customized using information from content of a web page prior to viewing by a user. For example, the rendering of the text of an advertisement may be in a same size, color, and font type as the text on the web page into which the advertisement is integrated. In addition, the advertisement may be displayed using a same color scheme as that used by the web page such that the advertisement may be enhanced in terms of notice and interaction by the user. 20 Claims, 7 Drawing Sheets
18 claims. 77,514 characters of text.