The corpus
Patents are mostly Google’s, with other ad tech assignees where they matter. Exhibits are from United States v. Google, the ad tech case.
Subject
Any subject
auctions 74CPM and bids 79anti-fraud 72invalid traffic 52
Subjects are assigned where the corpus build could tell reliably; most patents carry none, so these counts are a way in, not a complete index.
Showing 1,801–1,900 of 3,123
| Identifier | Kind | Title | Claims |
|---|---|---|---|
| US7610597 | patent | A network system provides delivery of customized target content, such as advertising, to individual users. There is transmission of a common spot cont | 35 |
| US7613635 | patent | Content display monitor | 3 |
| US7613637 | patent | Participant node for asearchable distributed information network | 26 |
| US7617205 | patent | Estimating confidence for query revision models | 13 |
| US7624277 | patent | Content alteration for prevention | 45 |
| US7630986 | patent | Secure data interchange | |
| US7634786 | patent | Interactive television program | |
| US7636714 | patent | Determining query termsynonyms | 16 |
| US7643671 | patent | Facial recognition systemand method | 9 |
| US7644156 | patent | Content display monitor | 4 |
| US7647131 | patent | Dynamic determination of sampling rates | 20 |
| US7647242 | patent | Increasinga number of relevant | 35 |
| US7647299 | patent | Serving advertisements usinga | 29 |
| US7650319 | patent | Adaptive pattern recognition based | 147 |
| US7650361 | patent | Media content modification and | 46 |
| US7650407 | patent | no title in the scan | 4 |
| US7653724 | patent | Content display monitor | 2 |
| US7653944 | patent | Segmentation based content | 13 |
| US7657100 | patent | Systemand method for enabling | 21 |
| US7657126 | patent | Systemand method for search | 6 |
| US7657519 | patent | Forming intent-based clusters and | 17 |
| US7657626B1 | patent | Click fraud detection | 13 |
| US7660737 | patent | Economicfiltering system for delivery of permission based, targeted, incentivized advertising | 39 |
| US7660815 | patent | Method and system for occurrence | 22 |
| US7665107 | patent | Vral advertising for interactive services | 23 |
| US7668748 | patent | Pricing across keywords associated | 14 |
| US7668754 | patent | Architecture for secure reverse mobile commerce | 34 |
| US7668821 | patent | Recommendations based on item | 17 |
| US7668832 | patent | Determining and/or using location | 7 |
| US7668950 | patent | Automatically updating | 28 |
| US7672971B2 | patent | Modular architecture for entity normalization | 20 |
| US7676405 | patent | Systemand method for media play forecasting | 36 |
| US7680775 | patent | Methods and systems for generating query and result-based | |
| US7680796 | patent | The usefulness, and consequently the performance, of adver tisements are improved by allowing businesses to better target | 7 |
| US7680891B1 | patent | Captcha-based spam control for content creation systemis | 12 |
| US7681140 | patent | Model-based customer engagement | 17 |
| US7683924 | patent | Intelligent system for identifying visitor and providing communication service using mobile terminal and method thereof | |
| US7685278 | patent | (57) A method for adapting a Bayesian network includes deter mining a set of parameters for the Bayesian network, for example, initial parameters, and | 11 |
| US7689043 | patent | Image recognition | 34 |
| US7693652 | patent | Waypoint adjustment and advertisement for flexble routing | 17 |
| US7693818 | patent | Userrank: ranking linked nodes | 13 |
| US7693836 | patent | Method and apparatus for | 20 |
| US7694135 | patent | Security systems and servicesto provide identity and uniform resource dentifierverification | 23 |
| US7697791 | patent | Method and system for providing targeted documents based on concepts automatically dentified theren | 49 |
| US7698136 | patent | Methods and apparatus for flexible | 31 |
| US7701608 | patent | Automatic countingapparatus, method, and recording medium on which the programis recorded | 11 |
| US7702614B1 | patent | Index updating using segment swapping | 8 |
| US7707053B2 | patent | Determining a minimum price | 12 |
| US7711155 | patent | Method and system for enhancing three dimensional face modeling using demographic classification | 11 |
| US7711679 | patent | no title in the scan | |
| US7711707 | patent | no title in the scan | 17 |
| US7716161 | patent | Methods and apparatus for serving | 32 |
| US7716326 | patent | Content display monitor | 5 |
| US7717318 | patent | Cooler carton | 15 |
| US7720963 | patent | Content display monitor | 6 |
| US7720964 | patent | Content display monitor | 4 |
| US7725502B1 | patent | Time-multiplexing documents based | 24 |
| US7733213 | patent | Methods, systems, and computer | 20 |
| US7734502 | patent | Ad server system with click fraud protection | 19 |
| US7734624 | patent | Serving advertisements based on | 4 |
| US7739212B1 | patent | Systemand method for updating | 30 |
| US7742046 | patent | Method, device, and program for | 6 |
| US7746272 | patent | Ambiguity estimation of GNSS signals for three ormore carriers | 20 |
| US7752074 | patent | Method of enhancing electronic | 36 |
| US7752190 | patent | Computer-implemented method and | 18 |
| US7756974 | patent | Content display monitor | 3 |
| US7761346 | patent | System, method and computer programi product for providinga multidimiensional inventory management system | 19 |
| US7765218 | patent | Determining a termscore for an | 11 |
| US7769819 | patent | Video editing with timeline | 14 |
| US7774348 | patent | System for providing | 22 |
| US7774782B1 | patent | Limiting requests by web crawlers to a web host | 23 |
| US7778872 | patent | Methods and apparatus for | 31 |
| US7779002 | patent | Detecting query-specificduplicate documents | 20 |
| US7783529 | patent | Market clearability in | 6 |
| US7783632 | patent | Using popularity data for ranking | 8 |
| US7788132 | patent | Reviewing the suitability of | 15 |
| US7788216 | patent | Method and system for retrieving | 54 |
| US7792698 | patent | Automated price maintenance for | 69 |
| US7792743 | patent | Flexible advertiser billing system | 53 |
| US7792837B1 | patent | Entity name recognition | 11 |
| US7792920 | patent | Network-accessible control of one ormoremedia devices | 9 |
| US7801885 | patent | Search engine systemand method | 54 |
| US7801896 | patent | Database access system | 36 |
| US7805332 | patent | Systemand method for segmenting and targeting audience members | 15 |
| US7806329 | patent | Targeted video advertising | 22 |
| US7809163 | patent | Method for prohibiting a person | 3 |
| US7809740 | patent | Model for generating user profiles nabehavoral targeting system | 17 |
| US7809802 | patent | Browser based video editing | 16 |
| US7818207 | patent | Governing the serving of | 32 |
| US7818320 | patent | Enhanced search results based on | 6 |
| US7827062 | patent | Method of delivery, targeting, and measuring advertising over networks | 19 |
| US7831472 | patent | Methods and system for search | 8 |
| US7835939 | patent | Systems and methods for predicting advertising revenue | 25 |
| US7836058 | patent | Web searching | 14 |
| US7836108B1 | patent | Clustering by previous | 21 |
| US7840563B2 | patent | Collective ranking of digital content | 17 |
| US7844493 | patent | Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information | 30 |
| US7844589 | patent | Method and apparatus for | 25 |
| US7844590 | patent | Collection and organization of | 5 |
| US7844599 | patent | Biasing queries to determine | 23 |