PTX1808 Судебные материалы
Increase GDN margin on AdX from 14% t o 15% gTrade, March 2014 Proposal The average GDN margin on AdSense pubs was approximately 31 .2% several years ago due to reduced margin on some direct deals. At that time, the GDN margin on AdX was chosen as 14% so that the total Google margin including 20% AdX margin would be 31.2% 1 - (1-14%) (1-20%) = 31 .2% Recently the GDN margin on AdSense has come closerto 32%, therefore we propose to increase the GDN buy-side margin on AdX to 15% so that 1 - (1-15%) ( 1-20%) = 32% to keep the margin on AdX and AdSense in sync. Our discussions with the AdX team in
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