AdTechAnswers

Systems and methods for selecting content usingweighted terms

US9304738 Патенты

Systems and methods for evaluating information via a com puter network using weighted terms are provided. A data processing system can detect an indication of user interest in Subject matter of an information resource, and can identify a plurality of keywords associated with the subject matter. The data processing system can determine a weight for each of the plurality of keywords for the information resource. The data processing system can receive a request for content to provide for display with the information resource, and can evaluate the weight of each of the plurality of keywords associ

Притязаний: 15. Знаков текста: 81 101.

Открыть первоисточник →

Патенты в корпусе →