Systems and methods for selecting content usingweighted terms
US9304738 Patents
Systems and methods for evaluating information via a com puter network using weighted terms are provided. A data processing system can detect an indication of user interest in Subject matter of an information resource, and can identify a plurality of keywords associated with the subject matter. The data processing system can determine a weight for each of the plurality of keywords for the information resource. The data processing system can receive a request for content to provide for display with the information resource, and can evaluate the weight of each of the plurality of keywords associ
15 claims. 81,101 characters of text.