Generating reach and frequency
US9236962 Patents
Television reporting records are accessed and processed to generate frequency specific reach values and device frequen cies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The fre quency specific reach values indicating the number of unique viewing devices that were used to present the creative a speci fied number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values an
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