Generating reach and frequency
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Television reporting records are accessed and processed to generate frequency specific reach values and device frequen cies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The fre quency specific reach values indicating the number of unique viewing devices that were used to present the creative a speci fied number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values an
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