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US9066122B1

патент

A method, executed on a processor, for serving a video con tent segment at an online resource includes receiving a request for a video content segment having one or more playback features; identifying, by the processor, one or more candidate video content segments responsive to the request; accessing, by the processor, for each of the candidate video content segments, a score based on (i) one or more metrics related to a measure of the probability of the video content segment being played and (ii) a bid; identifying, by the pro cessor, one or more candidate sets of candidate video seg ments, where, for each set, the candidate video content seg ments in the set collectively satisfy the one or more playback features; and selecting, by the processor, in response to the request, one of the candidate sets whose cumulative scores are higher than at least one other candidate set. 18 Claims, 10 Drawing Sheets

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