Placemarked based navigation and ad auction based on placemarks
US8489326B1 Patents
A system and method provides turn-by-turn directions including placemarks. Each placemark represents a geo graphically located object Such as a business or landmark. A client device may transmitan initial and a final location. Upon receipt of the locations, a server may determine a route com prised of a plurality of route segments. For each route seg ment associated with one or more placemark, the server may conduct an auction to choose one of the placemarks. The server may receive a plurality of bids associated with a par ticular route segment. Each bid is associated with a particular placema
21 claims. 46,498 characters of text.